PowerDsine Announces New Power over Ethernet Midspan for Low Density Wireless LAN Installations; 6-Port PoE Midspan Addresses SMB Market

Business Wire, July 13, 2004

FARMINGDALE, N.Y. & HOD HASHARON, Israel -- PowerDsine(TM), a pioneer in Power over Ethernet (PoE) solutions, has announced today the availability of its 3006 PoE Midspan, the industry's first 6-port PoE Midspan designed specifically for the Small Medium Business (SMB) market, where Wireless LAN adoption is increasing rapidly. The 3006 PoE Midspans allow an easy, simple and cost-effective way for SMBs to deploy low-density installations of powered terminals, such as Wireless LAN Access Points (WLAN APs), network security cameras and Internet Protocol (IP) phones.

The 3006 Midspan is the latest product to emerge from PowerDsine's PoE midspan portfolio. For WLAN deployments, the PowerDsine 3006 PoE Midspan supports up to six WLAN APs, replacing current 1-port power injector solutions that only support one dedicated powered terminal. Using multiple 1-port power injectors for low-density WLAN installations creates a mess for SMB IT managers who require a scalable solution to support their WLAN AP installations. The 3006 Midspan is compliant with the IEEE 802.3af PoE standard and supports pre-standard terminals as well.

"While wireless LAN access points are installed today using PoE in many markets, the small- to medium-sized business market has not had a multiple port midspan solution available to suit its budget requirements and deployment needs," said Igal Rotem, CEO and Co-Founder of PowerDsine. "We believe that the 3006 6-port PoE solution will reduce costs and accelerate deployment times by eliminating one-port power injector solutions for low-density wireless LAN installations."

Product Availability

The PowerDsine 3006 Power over Ethernet 6-port Midspan is available immediately and carries a list price of $399. For more information, please call 631-756-4680 or sales@powerdsineusa.com.

About Power over Ethernet Technology

PoE is a technology for wired Ethernet, the most widely installed local area network technology in use today. PoE allows the electrical power necessary for the operation of each device, to be carried by data cables rather than by separate power cords. It minimizes the number of wires that must be used in order to install the network, resulting in lower cost, less downtime, easier maintenance and greater installation flexibility.

PoE also potentially reduces the cost of installing end devices such as IP phones, network security cameras and wireless LAN access points. Because the network switches also can deliver power through the standard Ethernet infrastructure, the need to connect each end terminal to separate electrical wires and install additional AC power outlets is eliminated. Also, used with a single central back-up power-supply, PoE can provide customers with uninterruptible power for critical applications such as IP (Internet protocol) phones, security cameras, entry loggers and other powered data terminals.

About PowerDsine

PowerDsine(TM) (NASDAQ:PDSN) designs, develops and supplies integrated circuits, modules and systems that enable the implementation of Power over Ethernet in local area networks, providing the capability to deliver and manage electrical power over data network cables. PowerDsine offers integrated products and system solutions to communications equipment manufacturers in the telecom and datacom industries who incorporate them into, or bundle them with, their products. PowerDsine is a founding member of the IEEE 802.3af Task Force. For more information, please visit http://www.powerdsine.com

Forward Looking Statements

Statements made in this press release that are not historical facts, including statements regarding our expectations of future events or our future financial performance, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions about PowerDsine and the matters covered in this release. You should not place undue reliance on these statements. Actual events or results may differ materially. Many factors may cause our actual results to differ materially from any forward looking statement, including acceptance of new products, costs relating to such products and other factors detailed in PowerDsine's filings with the Securities and Exchange Commission, including its Registration Statement on Form F-1. The forward-looking statements are made as of this date and PowerDsine does not undertake any obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.