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Bellwave and Macromedia Announce Strategic Licensing Agreement for Flash Lite 1.1; Companies Define Next Generation User Interface Development

Business Wire, July 14, 2004

SEOUL, South Korea & SAN FRANCISCO -- Bellwave Co., Ltd., a leader in innovative mobile handset and data module designs, and Macromedia (Nasdaq:MACR) today announced a strategic licensing agreement that will bring Macromedia(R) Flash Lite(TM) 1.1 to Bellwave handset designs. Bellwave, the first Korean manufacturer to license Flash Lite, will use Flash to build the user interface for future products. Future Bellwave handsets with Flash Lite 1.1 support will target European and Chinese markets. For more information on Flash Lite 1.1, visit http://www.macromedia.com/go/flashlite/.> "Bellwave specializes in affordable, high-quality devices with innovative multimedia features," said Ki-gon Yang, CEO, Bellwave Co., Ltd. "Macromedia delivers superior technology, a market-leading authoring tool, and a passionate developer community, which puts it in a unique position to become the multimedia leader for the mobile world as we enter a critical growth phase."

"Flash Lite delivers the innovative technology and strong developer base that uniquely position us to light up today's mass market mobile phones," said Juha Christensen, president of mobile and devices, Macromedia. "Bellwave is taking advantage of the strengths of the Flash platform to literally put a great user experience in its customers' hands."

With Flash Lite 1.1, Macromedia delivers on its mission to become the most trusted and first choice in multimedia for mobile devices. Bellwave plans to extensively use new features found in Flash Lite 1.1 such as network connectivity, improved audio support, and APIs to integrate Macromedia Flash(TM) content with phone functionality. Flash Lite 1.1 is an updated profile of Flash Player designed specifically for mobile phones. This profile targets mass-market phones that do not have sufficient processing power and memory to support the entire feature set available in desktop versions of Flash Player.

About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

About Bellwave Co., Ltd.

Founded in September 1999 and headquartered in Seoul, Bellwave Co., Ltd. has experienced phenomenal growth emerging as one of Asia's most successful and fast growing companies. Offering affordable, high-quality wireless communication devices, Bellwave specializes in innovative, feature-rich mobile multimedia products including CDMA and GSM/GPRS mobile phones and wireless data modules.

Macromedia, the Macromedia logo, Macromedia Flash, and Macromedia Flash Lite are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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