MOTOR TREND Gets SIRIUS About Satellite Radio

Business Wire, July 15, 2004

NEW YORK -- MOTOR TREND, the world's #1 automotive authority and part of the PRIMEDIA Consumer Automotive Group, today announced SIRIUS satellite radio will broadcast MOTOR TREND Radio on its Talk Central channel, expanding MOTOR TREND Radio's national listenership. Now in its fourth year, MOTOR TREND Radio is hosted by radio veteran Bob Long and offers listeners the latest information on road tests, future products, and industry news on more than 100 affiliates nationwide.

"As the premium satellite radio provider, SIRIUS is the natural outlet for MOTOR TREND Radio as it reaches those listeners that are in-tune to the latest technology for their vehicles and in-tune to MOTOR TREND," said Lou Mohn, President of the PRIMEDIA Consumer Automotive Group. "Satellite radio is the future of entertainment in vehicles and the breadth and depth of its audience reach provides a new outlet for MOTOR TREND to connect with its readers, further strengthening its distinct place in the automotive marketplace."

Now LIVE on SIRIUS Talk Central's channel 144 every Saturday and Sunday from 11am-1pm ET, MOTOR TREND Radio features interviews with MOTOR TREND editors, industry leaders, and celebrity drivers along with the latest on auto races and motor sports. The show features a combination of LIVE and taped interviews, plus listener call-ins from around the country.

SIRIUS satellite radio has an audience of 400,000 subscribers and can be accessed anywhere in the continental United States with a SIRIUS receiver. SIRIUS offers over 120 channels, ranging from commercial-free music along with entertainment, play-by-play sports, news and talk.

"We are thrilled to partner with such an internationally recognized and trusted brand. Each week our listeners tune in to hear top of the line automotive information and advice and through this new agreement with MOTOR TREND, we are able to deliver timely news from a reliable and world renowned source," said Jay Clark, Executive Vice President of Programming, SIRIUS.

"MOTOR TREND Radio provides listeners an immediate connection to the MOTOR TREND world with up-to-date facts, consumer information, and feature story discussions," said Bob Long, host, MOTOR TREND Radio. "By delivering MOTOR TREND each week through this extension of the monthly magazine, we give our listeners the latest news and the opportunity to interact directly with MOTOR TREND editors and industry guests."

MOTOR TREND Radio is an extension of MOTOR TREND magazine, internationally recognized as the world's #1 automotive authority, with global distribution in North America, China, Latin America and Indonesia.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's #1 automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.