InterFirst Wholesale Mortgage Lending Selects ChannelWave to Increase Broker Support and Profitability

Business Wire, July 19, 2004

ALISO VIEJO, Calif. & ANN ARBOR, Mich. -- ChannelWave, Inc., the leader in multi-channel CRM solutions and managed services, today announced that InterFirst Wholesale Mortgage Lending, a division of ABN AMRO Mortgage Group, Inc. (AAMG) and one of the nation's top wholesale lenders, has selected ChannelWave's Partner Relationship Management (PRM) solution as a company-wide platform to drive more growth and profitability through its mortgage broker, construction and correspondent lending partners.

"InterFirst selected ChannelWave over competing PRM vendors because it provided the most configurable and easy-to-use solution available to support the Company's unique business needs," said William A. Newman, president of InterFirst. "ChannelWave's PRM will be integrated with a number of internal loan processing and financial systems, improving the quality of InterFirst's brokers' experience across multiple business channels."

ChannelWave will enable InterFirst to provide highly differentiated and targeted support to brokers as they grow their business models. PRM provides InterFirst with a centralized portal to automate broker recruiting, approvals and segmentation. It helps InterFirst share targeted communications, marketing content, training, consumer leads and cross-selling opportunities with its broker partners. ChannelWave's reporting and analytics allow InterFirst to better measure broker performance and create up-to-date, accurate forecasts, supporting executive decision-making.

"InterFirst is extending its innovative leadership in providing cutting-edge technology to help its broker partners grow profits and gain market share," said ChannelWave president Chris Heidelberger. "As the industry becomes increasingly competitive, ChannelWave offers a unique opportunity to help financial services institutions create differentiation and value by increasing market reach, maximizing partner profitability and driving strategic alignment with multiple channels."

About InterFirst Wholesale Mortgage Lending

Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage Lending is consistently one of the nation's top wholesale and correspondent lenders. From its inception, InterFirst has created and maintained its position as an innovative market leader by responding to the needs of its customers with personalized service, training, and marketing support. InterFirst Wholesale Mortgage Lending is a division of ABN AMRO Mortgage Group, Inc.

About ABN AMRO Mortgage Group, Inc.

ABN AMRO Mortgage Group is one of the largest loan originators and loan servicers in the United States. ABN AMRO Mortgage Group produces mortgage loans and provides related services through its various divisions. ABN AMRO Mortgage Group has approximately 3,000 employees located throughout the United States.

About ABN AMRO

ABN AMRO is a prominent international bank, its origins going back to 1824. ABN AMRO ranks 11th in Europe and 23rd in the world based on tier 1 capital, with over 3,000 branches in more than 60 countries, a staff of over 110,000 full-time equivalents, and total assets of EUR 560.4 billion (as of December 31, 2003). ABN AMRO is listed on the Euronext, London and New York stock exchanges.

About ChannelWave

ChannelWave, Inc. helps businesses solve their most important demand chain business problems - from developing channels to creating demand, managing and closing sales opportunities, managing contracts and pricing, transacting and fulfilling orders and managing customer service, warranties and returns. The company's multi-channel CRM solutions and services enable businesses to sell and support their products and services directly online or through broker, dealer, VAR and retail channels. ChannelWave is helping more than 100 high-tech, manufacturing, financial services, telecommunications and automotive clients, including AT&T, BEA Systems, HP, Kia Motors, Logitech, PTC, Research in Motion, Sony, Toshiba and Verizon, increase sales and margins by building stronger connections and support to their channels and customers. The company is headquartered in Aliso Viejo, CA and has sales and support offices across the United States. More information is available at www.channelwave.com or by calling (949) 448-4500.

ChannelWave is a registered trademark of ChannelWave, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.