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adidas Launches First Performance Shoe `The Garnett,' Under The `Impossible Is Nothing' Brand Identity
Business Wire, July 20, 2004
adidas July 19 announced the launch of a new global basketball campaign, featuring 2004 NBA MVP, Kevin Garnett (KG). This is his first signature shoe and the first product launch under the "Impossible Is Nothing" brand identity for adidas. The fully integrated campaign, created by 180/TBWA San Francisco (TBWA\CHIAT\DAY San Francisco), will debut in the United States on network and cable television starting Monday, July 19, with a television spot called "Carry." Video and Photo available.
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