Business Services Industry
NYTimes.com Expands Its RSS Feeds to 27 Categories, Adds Most E-Mailed Articles and Multimedia
Business Wire, July 20, 2004
NEW YORK -- NYTimes.com announced today that it has expanded its Really Simple Syndication (RSS) offerings to 27 categories including new feeds such as Most E-mailed Articles, Multimedia and Week in Review. In addition, with this launch, all of the Times's RSS feeds can be downloaded directly from NYTimes.com/rss.
RSS, a mechanism for content distribution that provides users with another way to access Times content, also enables Web log publishers to add NYTimes.com links to their blogs. NYTimes.com/rss provides quick access to Times headlines and summaries, which are updated throughout the day and link back to NYTimes.com for the full article.
Catherine Levene, vice president, product, strategy and business development, New York Times Digital said, "RSS distribution of our headlines gives the segment of our audience using newsreaders and producing blogs easy access to continuously updated NYTimes.com content, generating both traffic and user registrations for the site."
NYTimes.com's RSS feeds include: Arts Health New York Region Technology Books International NYTimes.com Front Page Theater Business Media & Advertising Real Estate Travel Circuits Movies Science Fashion & Style National Sports
The new feeds include Most E-mailed Articles, Automobiles, Magazine, Multimedia, Week in Review, Washington and Editorials/Op-Ed. The new feeds also include Campaign 2004 and Times on the Trail, which both provide up-to-the minute political coverage.
To access RSS feeds, users can install newsreader software or use Web-based newsreaders to select and display feeds from Web sites that offer RSS. On NYTimes.com/rss, readers choose their feeds by clicking on the "XML" orange button next to each feed. Readers can also access this list of feeds through RSS links posted on the bottom of each page of NYTimes.com, or the XML buttons located on the bottom of the home page and section fronts of the site.
NYTimes.com RSS feeds, which drive more than a million page views per month to the site, have been available through a relationship with Userland Software since early 2002. RSS feeds are free and NYTimes.com currently uses RSS 2.0.
Additionally, Boston.com began providing an RSS feed with news and information for Logan International Airport's new WiFi service in June. Boston.com's feed categories, available at www.boston.com/tools/rss, include: Globe Page One, Globe Sports, Globe Red Sox, Globe Politics 2004, Globe City & Region, Globe Living/Arts, Globe Ideas, Globe Nation, Globe World, Updated news stories, BostonWorks stories and Odds & Ends.
About New York Times Digital
New York Times Digital is the digital business unit of The New York Times Company and includes market leaders NYTimes.com and Boston.com, and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe.
This press release may be found at www.nytdigital.com and www.nytco.com
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