Omniture Leads Web Analytics Adoption with Financial Services Leaders

Business Wire, July 26, 2004

OREM, Utah -- Omniture's Pioneering Development of Conversion Measurement Outside of Shopping Carts Offers Proven Reliability to This Unique Market

Omniture, the leading provider of the most mature and comprehensive technology for analytics, today announced it has secured more than 20 customers across the financial services market, including leading companies such as Countrywide Financial, A.G. Edwards, JPMorganChase, Discover Card, eLoan and many more industry leaders. While most web analytics providers have focused primarily on servicing the retail market, Omniture is delivering tailored solutions that drive value from a website for any company in any market. Financial services represents a strong example of Omniture's broad market and solution leadership.

"The significant use of web analytic products and services is expanding beyond the traditional 'ecommerce' sites to any customer-focused organization looking for greater business value from an online presence. While financial services companies may not derive their revenue from on-line shopping carts, it is important for the site sponsors to understand and respond to their users' behaviors and preferences," said Bill Gassman, Gartner Inc., principal analyst. "Companies are now measuring a return on investment in terms of increased customer loyalty, and site convenience and ease of use, which directly impacts profitability."

"At Countrywide Financial, we're committed to making it easy for customers to transact with us while making our sites as efficient as possible," said Richard Jones, Chief Information Officer for Countrywide.

Increasingly, websites are the most important customer communication tool for global organizations. For the financial market, websites, which were once seen primarily as a cost savings tool, have become one of the most important factors both in acquiring new customers and increasing customer loyalty. But unlike retail sites that employ a simple checkout process, financial services sites need online analysis of non-traditional success metrics, such as loan and credit card applications, online bill pay, statement review and online brokerage transactions. Omniture pioneered conversion measurement outside of traditional shopping carts over 3 years ago and through an aggressive, continued focus on this market, provides these companies with proven flexibility to adapt to their unique needs.

"Because we are committed to providing the highest level of service to our customers, it is critical that our website provide an exceptional user experience," said Larry Gentry, SVP Enterprise Knowledge Management for Countrywide. "Our use of SiteCatalyst has enabled better understanding of how our customers are using the site, and informed enhancements to our applications that have assisted in meeting their needs and in operating intuitively."

"The financial services market has long been an early adopter, so it's no surprise that they are so quickly embracing web analytics and understanding the value such information brings to the whole business," said Josh James, chief executive officer for Omniture. "However, their need to measure non-traditional success metrics in understanding and responding to the needs of their customers has been a stumbling-block for typical web analytics providers. Omniture's SiteCatalyst -- offering the flexibility to analyze dozens of different 'success' events on a site -- is an obvious solution of choice for these companies."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is a fast-growing provider of analytics software and services that delivers the essential intelligence web commerce leaders and innovators need to drive revenue from their online business. Omniture's SiteCatalyst is the most mature and comprehensive technology for web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, Wal-Mart, Time Warner, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM, Hewlett-Packard and VeriSign.