South Florida Interactive Marketing Association Holds August Program, The Role of Technology in Modern Day Marketing

Business Wire, July 27, 2004

FORT LAUDERDALE, Fla. -- The South Florida Interactive Marketing Association (SFIMA), a forum for interactive professionals, businesses and educators, will present its next monthly program entitled "The Role of Technology in Modern Day Marketing," in conjunction with the American Marketing Association (AMA) and the Direct Marketing Association (DMA), on Thursday, August 12 from 11:30 a.m. to 1 p.m. at the Signature Grand, 6900 State Road 84, in Davie. The program will consist of a panel discussion plus lunch and will take place immediately following the InternetCoast Technology Show. The event is free for SFIMA members with paid membership, $35 for American Marketing Association members and Direct Marketing Association members and $45 for non-members. Lunch registration includes free admission to the InternetCoast Technology Show and the InternetCoast quarterly meeting with guest speaker Coach Dave Wannstedt of the Miami Dolphins. To register for this event, visit http://www.sfima.com or call Keith Fletcher at 954-547-1965.

The program panelists are Alexis Muellner, Managing Editor, South Florida Business Journal (moderator); Michael Dell'Arciprete, Vice President Marketing, Diamond.com; Georgianne Brown, Vice President Marketing, e.Diets.com; and Lloyd Hill, Vice President Marketing Technology, Macromedia. Panelists will discuss the technology influencing marketing in their organizations or their clients' businesses.

The sponsor for the event is Ion Interactive (http://www.ioninteractive.com), a firm that builds custom enterprise Web Sites. Ion Interactive has been developing award-winning strategic Web solutions for over a decade for clients such as Citrix Systems, Office Depot, Siemens and other South Florida-based companies.

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit http://www.sfima.com.

SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program; Atlas DMT (http://www.atlasdmt.com), a provider of innovative online campaign management and ad serving solutions for marketers; and Yahoo! (http://www.yahoo.com), the most visited site on the Web.