Business Services Industry

Sara Lee Corporation Improves Its Planning and Forecasting with QlikTech's Business Intelligence Software

Business Wire, July 27, 2004

RALEIGH, N.C. -- Sara Lee's Household and Body Care Division Using QlikView for Advanced Sales Analysis

QlikTech Inc., a provider of powerful and rapidly deployable business intelligence (BI), analysis and reporting applications, today announced that Sara Lee Corporation (NYSE: SLE) has deployed QlikView(TM), QlikTech's flagship BI and performance management software throughout its U.S. Household and Body Care Division.

"QlikView has improved our sales and forecasting analysis significantly," said Gary Kahler, Director of Sales & Operations Planning for Sara Lee Household and Body Care - USA. "We now have a powerful yet easy-to-use performance management solution that brings interactive planning and analysis to our employees' desktops. In addition to better analysis capabilities, QlikView saves us more than $35,000 per year in reduced archiving and printing costs alone."

Powered by QlikTech's patented Associative Query Logic (AQL(TM)) technology, QlikView's innovative architecture eliminates the costly and time consuming process of designing, developing and maintaining OLAP cubes and, in most cases, also the need to build and maintain separate data warehouses and data marts. This enables companies to develop and deploy fully functional business intelligence and performance management applications in days rather than the customary weeks or months, resulting in greater flexibility, faster ROI, and lower cost of ownership for enterprises. An intuitive, easy-to-use interface makes it possible to spread the power of QlikView through all levels of an organization.

"Sara Lee H&BC is an excellent example of how QlikView can be quickly deployed throughout an organization, providing a wide range of users with better ways to track, manage and optimize their business," said Christer Berg, president and CEO of QlikTech Inc. "We are delighted with the benefits Sara Lee has gained from using QlikView and excited about developing our relationship further."

About QlikTech

QlikTech is dedicated to delivering on the full potential of business intelligence by providing powerful yet easy-to-use software for interactive data analysis, enabling companies and their management to effectively and proactively monitor, manage and optimize their business. QlikTech's flagship product, QlikView, breaks down the traditional barriers of business intelligence by employing its groundbreaking, patented Associative Query Logic (AQL) technology to deliver more flexible analysis and reporting solutions faster and more cost-effectively. QlikView's users include such diverse companies as AstraZeneca, Pfizer, Top Flite, London Fog, Sara Lee, and The Campbell Soup Company. QlikTech is privately held and its North American headquarters are located in Raleigh, NC.

For more information on QlikView, please call 1-888-828-9768 or visit www.qliktech.com/na/.> QlikTech, QlikView, and AQL are trademarks of QlikTech International AB. All other company names, products and services used herein are trademarks or registered trademarks of their respective owners.