Commission Junction Powers 47% of Internet Retailer's Top 300 Web Retailers' Affiliate Programs

Business Wire, July 29, 2004

SANTA BARBARA, Calif. -- ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced performance marketing solutions, powers the affiliate marketing networks of 47% of Internet Retailer's Top 300 Web retailers who reported having affiliate programs -- more than any other provider -- making it the preferred performance marketing solution for the online retailing industry. Among the list of top retailers, Commission Junction powers the affiliate programs of many well-known brand names such as Circuit City and Staples.

Performance marketing has proven to be highly cost effective in driving online revenue. As a result, affiliate marketing has been widely adopted by the online retailing industry with 175 of the 300 top retailers running affiliate programs either through networks like Commission Junction or in-house. With the pay-for-performance model, retailers only pay for the results their ads generate, which reduces risk and creates an efficient and profitable marketing channel that produces measurable results.

"Performance marketing has grown up alongside the online retailing industry, and the fact that the majority of top retailers work with Commission Junction is a testament to our leadership position in affiliate marketing and the value that we provide our customers," said Jeff Pullen, general manager of Commission Junction. "Driving results is a mutual goal as both industries continue to grow, and Commission Junction remains committed to providing online retailers with advanced solutions and services to help expand their businesses."

A key part of ValueClick's portfolio of performance-based interactive marketing solutions, Commission Junction offers a suite of online marketing solutions that includes affiliate marketing, search marketing, program management and optimized advertising.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

--ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

--Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.

--Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine and web site that serve the retailing community. Internet Retailer focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 34,000 subscribers are senior executives primarily from retail chains, independent stores and catalogs. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read email newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 27,000 opt-in subscribers. For complete details or to order the Top 300 Guide, visit InternetRetailer.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.