Donald Trump's Next Real Estate Tycoon Lets Users Build A Mobile Empire; Airborne Brings Activision Value Publishing's Hit PC Simulation Game to Wireless

Business Wire, July 6, 2004

MONTREAL & MINNEAPOLIS -- Donald Trump is coming to wireless. Big deal. VERY big deal. The oft-quoted entrepreneur and real estate developer is ready to conquer mobile, thanks in part to Airborne Entertainment and Activision Value Publishing, Inc. The multi-platform software company, a wholly owned subsidiary of Activision, Inc. (Nasdaq:ATVI), has combined with leading mobile publisher Airborne Entertainment to produce a mobile adaptation of Activision Value's popular PC game Donald Trump's Real Estate Tycoon. The mobile version of the game challenges players to manage Trump's growing empire directly from their cellphones.

As Donald Trump's star manager, gamers are entrusted with the pressure-filled job of identifying and developing prime real estate. They must buy low and sell high as they take control of vacant lots, stately mansions and commercial buildings, all while managing their own handpicked staff of advisors. Gamers are given a pool of starting money and receive turn-by-turn advice from Trump himself as they take into account traffic, crime levels and other essential variables. Donald Trump's Real Estate Tycoon for mobile gaming features four different game modes, five different property types and multiple buyer personalities. The game will be available in both BREW and J2ME in early fall.

"You can't get a much bigger name in the real estate business, or in show business, than Donald Trump these days," said Airborne president Andy Nulman. "We are thrilled to help bring his name and his spirit to mobile gaming."

"We are once again delighted to be working with Airborne in expanding this popular PC game to the mobile gaming arena," said Brian Johnson, Director of Business Development for Activision Value Publishing.

Donald Trump's Real Estate Tycoon is one of many exciting collaborations between Activision Value and Airborne. Other Activision Value titles making the move to the mobile gaming space include Tough Trucks(TM), Skateboard Park Tycoon, Snowboard Park Tycoon and Cruise Ship Tycoon. These proven successes in the PC CD-ROM game category deliver an exceptionally rich and exciting game play experience to mobile users.

About Airborne Entertainment

Airborne Entertainment is the leading turnkey mobile publisher, creating, deploying, distributing and managing the most compelling mobile games and entertainment for the world's most recognizable media and consumer brands. Airborne Entertainment distributes its specialty channels and programs to all top-tier wireless carriers, reaching nearly 100% of all enabled mobile subscribers in North America. For more information, please visit www.airborne-e.com.

About Activision Value Publishing, Inc.

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI). The company specializes in developing interactive entertainment software for the PC systems and all other video game platforms worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com.