Leading Consumer Electronics Firms License BSQUARE Technology; SDIO Now! Customers to Deliver Microsoft Windows CE and Smartphone Devices

Business Wire, June 16, 2004

BELLEVUE, Wash. -- BSQUARE (Nasdaq:BSQR) today announced market leading consumer electronics manufacturers -- including Panasonic, Renesas Technology Corp., and BenQ Corporation -- recently joined the company's SDIO Now! program. BSQUARE's technology is enabling consumer electronics vendors to provide plug-and-play interoperability with a wide range of small form factor peripherals and storage devices.

Renesas Technology is using BSQUARE's SDIO technology to enable the plug-and-play support for its X-Mobile Card. "Using SDIO technology from BSQUARE, Renesas Technology can now deliver a seamless user experience for mobile e-commerce applications," said Victor Tsai, market development manager, Renesas Technology America. "The X-Mobile Card represents the integration of Renesas Technology' Smart Card and flash memory technology in the SD/MultiMediaCard form factor for support of secure eCommerce transactions."

The world's largest consumer electronics manufacturer, Panasonic, has licensed SDIO Now! for embedding into their line of market-leading Windows CE-based devices. BenQ, another global leader in consumer electronics, is integrating BSQUARE's SDIO technology into their next generation smartphone devices.

About SDIO Now!

BSQUARE designed SDIO Now! to enable manufacturers of Microsoft Windows Mobile and Windows Powered devices to interoperate with chipsets, host controllers, and peripherals that are based on the popular Secure Digital (SD) and Secure Digital Input Output (SDIO) standards. The technology provides companies with a common development platform, eliminating the need for vendors to write individual drivers for each device. With a standard driver architecture and APIs, vendors can feel confident that their products will be compatible with various devices regardless of the choice of SD host controller or platform architecture.

About BSQUARE

BSQUARE is a leading global provider of software, engineering services and consulting for the smart device market. Since 1994, BSQUARE has provided world-class device makers with the building blocks necessary to design, develop, and test innovative products quickly and cost effectively. A sample of BSQUARE customers includes Motorola, Hewlett-Packard, Texas Instruments, Vodafone U.K., HTC, Microsoft and others. BSQUARE is one of Microsoft's largest value-added partners worldwide for Windows Embedded software, a Gold-level Systems Integrator of the year and a leading Windows Mobile solutions provider for Smartphone and Pocket PC. BSQUARE is a Texas Instruments-licensed Independent OMAP(TM) (Open Multimedia Application Platform) Technology Center. The company's SDIO Now! technology has been adopted by over 65 top-tier smart device makers. For more information, visit BSQUARE at www.bsquare.com or call 888-820-4500.

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.