Quicken Loans Reaps Major Operating Benefits with ProClarity Business Intelligence Solution

Business Wire, June 16, 2004

LIVONIA, Mich. & BOISE, Idaho -- Company Receives The Data Warehousing Institute 'Best Practices Award' for Innovative ProClarity-Based Business Performance Management Solution

Quicken Loans, the largest online lender and 21st largest retail mortgage lender in the country, today announced that it has received the 2004 The Data Warehousing Institute (TDWI) Best Practices Award for its innovative business performance management (BPM) solution. The award is sponsored by TDWI, the premier provider of in-depth, high quality education and training in business intelligence and data warehousing, and is designed to honor companies that have demonstrated best practices in developing, deploying, and maintaining business intelligence (BI) and data warehousing applications.

"This year's competition was especially close," says Brenda Woodbridge, General Manager of TDWI. "As usual, we had a significant number of outstanding applications related to innovative solutions, but a few stood head and shoulders above the rest. This year's winners definitely epitomize the best in the industry today."

Quicken Loans' award-winning BPM solution is predominantly based on the ProClarity(R) Product family. ProClarity Corporation, a leading provider of analytic application technology for the enterprise, provides a robust analytic platform that allows Quicken Loans' administrators to build customized key performance indicators (KPIs) and intuitive dashboard displays with deep drill-down capabilities. The solution provides Quicken Loans' executives, metrics and marketing teams with easy access to corporate data, and is estimated to save individual users 30 or more man hours per week.

Quicken Loans has observed the following benefits from the ProClarity-based BPM solution:

--Estimated ROI of approximately $420,000 per year

--Intuitive interface allows users to comprehend complex data with limited training

--IT savings of approximately $300,000 due to versatility of ProClarity solution

--Customer service time has dramatically decreased with centralized location of data

--Loan processing time considerably reduced with access to up-to-date information

--Approximate savings of 350 man hours per month

"The ability to efficiently track and analyze data is essential to the success of our company," said Eric Lofstrom, OLAP Architect and BI Team Leader for Quicken Loans. "The nature of our business requires that our decision-makers have immediate access to rapidly changing data, and ProClarity has played a major role in providing the BPM tools that we rely on. Being recognized by TDWI for our business intelligence solution is further reassurance that we have the very best enterprise analytics available."

About Quicken Loans

Quicken Loans Inc, which consists of Quicken Loans, Rock Financial and Title Source, was founded in 1985. The leading provider of home loans on the Internet, Quicken offers loans in all 50 states, and has closed more than $12 billion in loans in 2003. Rock Financial is Michigan's largest mortgage company. Headquartered in Livonia, the company currently has more than 1,700 employees in Michigan and was recently ranked #13 on Fortune Magazine's list of the "100 Best Companies to Work for in America."

About ProClarity Corporation

ProClarity Corporation's industry-leading application development platform helps customers build sophisticated custom analytic solutions that enable decision makers to make more insightful choices faster. These solutions, based on business processes, decision-making workflows and existing database and software technologies, feature patented visualizations, web-like navigation and powerful calculations to transform information into individual understanding. Headquartered in Boise, Idaho, ProClarity has regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 1700 customers globally including AT&T, Ericsson, Hewlett-Packard, The Home Depot, Pennzoil QuakerState, Reckitt Benckiser, Roche, Siemens, USDA, Verizon and Wells Fargo. To learn more, visit www.proclarity.com or call 1 208.344.1630.

About TDWI

The Data Warehousing Institute, a division of 101communications, is the premier provider of in-depth, high-quality education and research in the business intelligence and data warehousing industry. TDWI is dedicated to educating business and information technology professionals about the strategies, techniques, and tools required to successfully design, build, and maintain business intelligence and data warehousing solutions. It also fosters the advancement of business intelligence and data warehousing research and contributes to knowledge transfer and the professional development of its Members. TDWI sponsors and promotes a worldwide Membership program, annual educational conferences, regional educational seminars, onsite courses, solution provider partnerships, awards programs for best practices and industry leadership, resourceful publications, an in-depth research program, and a comprehensive Web site: www.dw-institute.com.