Business Services Industry
Infiniti Launches New and Improved Certified Pre-Owned Program
Business Wire, June 17, 2004
SAN FRANCISCO -- Infiniti, the luxury division of Nissan North America, Inc., recently launched a new and improved Infiniti Certified Pre-Owned Program (CPO). The program is aimed at providing Infiniti CPO buyers a high quality pre-owned vehicle that delivers a luxury vehicle experience.
This program incorporates key enhancements that differentiate a CPO Infiniti from a non-certified used car. Every CPO vehicle comes with a three-year or 100,000 total-vehicle-mile (whichever comes first) Limited Warranty that starts on the customer's date of purchase. The warranty covers over 1,100 components and all covered repairs include genuine original equipment replacement parts.
In addition to the CPO expanded warranty period, Infiniti offers elements of the Total Ownership Experience (TOE) with features including service loan car, roadside assistance program, and trip interruption benefits. In an effort for CPO customers to build relationships with dealers, the first oil change at any Infiniti dealer will be provided at no cost to the customer.
In order for a vehicle to be eligible for the CPO program, it must pass a 142 point inspection, be less than six model years old, have less than 70,000 miles on the odometer and be previously titled to another party. Each CPO covered repair has a $50 deductible.
Customers also have the option of receiving benefits beyond the coverage offered by the CPO warranty with the purchase of an Elite Infiniti Extended Protection Plan. The Elite Protection plan provides additional component coverage of two years or 10,000 miles (whichever comes first) over and above the CPO limited warranty. The Elite program also provides expanded component coverage and eliminates the repair deductible. The customer also has Infiniti's Re-unite service added to the Trip Interruption benefits of the Total Ownership Experience where Infiniti will cover the cost to reunite the owner with their vehicle.
Through the CPO program, Infiniti wants its customers to be assured that their driving experience will be as worry-free as possible. The program also provides the perfect entry-level opportunity to introduce new customers to the Infiniti brand and its Total Ownership Experience (TOE). Customers should visit an Infiniti dealer for additional program details.
The announcement came during the Nissan 360 news media event, a three-week program in San Francisco featuring the automaker's current and future worldwide product and business plans. At the event, close to 500 reporters had the opportunity to drive nearly 70 Nissan and Infiniti vehicles to familiarize themselves with the breadth of Nissan's global product lineup.
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