Mortgage Financial Launches ikeptmyhouse.com; Website to Serve as Comprehensive Resource for Seniors Looking into Increasingly Popular Reverse Mortgage Loan

Business Wire, June 2, 2004

Business Editors

TEWKSBURY, Mass.--(BUSINESS WIRE)--June 2, 2004

Mortgage Financial, the leader in mortgage lending services, today announced the launch of www.ikeptmyhouse.com, a website dedicated to providing reverse mortgage information to its customers and the public. The website delivers the following useful resources:

-- An Overview of the Reverse Mortgage

-- A Look at The Process of Obtaining a Reverse Mortgage

-- A Reverse Mortgage Calculator

-- Educational Articles

-- A Newsletter Service

-- Frequently Asked Questions

-- Continuously Updated News Section

"As more and more seniors are finding their home as their biggest asset, a reverse mortgage can be an excellent way to diversify and stay in their homes at the same time," said Mortgage Financial CEO, James B. Purtell. "Due to the increasing number of reverse mortgages inquiries nationwide, we developed www.ikeptmyhouse.com as a resource for our customers and the public to learn more about this fast-growing loan program."

Reverse mortgages, originally developed in the mid 1980s, have become popular during the last few years for seniors to access their home equity. Available to homeowners 62 years and older, a reverse mortgage differs from a traditional mortgage because the payment stream is "reversed," which simply means the lender makes tax-free payments to the homeowner.

"We often hear that reverse mortgages are too good to be true, and many homeowners believe they are signing away their homes," said S. John Murray, Senior Vice President of Sales at Mortgage Financial. "Because there are so many misconceptions about these programs, we took the initiative to provide an educational resource for our customers and the public because there are so many misconceptions surrounding these loans."

There is no membership registration or fee necessary to access the information at ikeptmyhouse.com. Users, however, can register to receive Mortgage Financial's newsletter to receive articles, recent news, and mortgage insights and recommendations.

To visit the web site, click on the following link or cut and paste the URL in your browser - http://www.ikeptmyhouse.com. For immediate questions, call Mortgage Financial at 1.800.659.4663 and a Reverse Mortgage Specialist will be happy to assist you.

About Mortgage Financial, Inc.

Jim Purtell started Mortgage Financial, Inc. in 1987 with one mission - to provide comprehensive mortgage solutions to customers throughout their lifetimes. Mortgage Financial provides the right combination of quality products, competitive rates, and passionate service. Its heritage of personal, honest attention has evolved into a unique process focused on integrating customer loans into their overall financial plans and insuring a smooth closing process with no surprises. With over 30,000 customers and $6 billion in mortgage transactions, Mortgage Financial is licensed as a mortgage lender in Massachusetts (MC0167), Maine, New Hampshire, Vermont, Connecticut, Rhode Island, Florida, and California. Visit www.mfsinc.com, www.ikeptmyhouse.com, or call 800.659.4663 for more information.