XonDemand Initiates Google AdWords Targeted Marketing Campaign For Its Search Engine Optimization Strategy

Business Wire, June 21, 2004

WARMINSTER, Pa. -- XonDemand, the Adult Entertainment Online Multiplex, today announced its launch of a targeted search engine optimization program using Google AdWords.

"A beta test last month convinced us that Google AdWords was a perfect fit for our adult movie video-on-demand model," said Frank Ryan, XonDemand president. "In 30 days we touched almost five million pay-per-view targeted prospects, using keywords and search terms that were most meaningful to them with Google," Ryan added.

The Google campaign will serve as an adjunct to its in-house search engine optimization (SEO) effort as XonDemand continues to target a more affluent, older adult population for its pay-per-minute VOD business.

XonDemand features instructional films on adult intimacy and erotic cinema streaming content in six color-coded Screening Rooms: Soft, Straight, Gay, Lesbian, Fetish and Reality. To help users quickly locate the movie they are looking for, each Screening Room prominently highlights special interests with an intuitive, fluid navigation system, so viewers can easily locate films that suit their individual tastes and preferences.

In addition to Google, the XonDemand operations model now includes an innovative blend of products and services from renowned technology leaders including Microsoft, Macromedia, Red Hat, ObjectCube and RealNetworks.

For more information on XonDemand, visit www.XonDemand.com