XonDemand Adds Overture to Its Search Engine Optimization Strategy

Business Wire, June 28, 2004

WARMINSTER, Pa. -- XonDemand, the Adult Entertainment Online Multiplex, today announced the addition of Overture to its targeted search engine optimization program to generate qualified leads for its pay-per-minute erotic movie business.

This enhancement is the second strategic step in the rollout of an aggressive new customer acquisition program that XonDemand launched recently by adding the Google AdWords pay-per-click Internet advertising engine to its methodology.

The Overture campaign will be a significant adjunct to its search engine optimization (SEO) effort as XonDemand continues to target a more affluent, older adult population for its video-on-demand (VOD) business.

XonDemand features instructional films on adult intimacy as well as thousands of erotic cinema titles in six color-coded Screening Rooms: Soft, Straight, Gay, Lesbian, Fetish and Reality. At the top of each Screening Room Features Page, three Free Previews can be found to demonstrate the quality of the video stream technology.

To help users quickly locate the movie they are looking for, each XonDemand Screening Room prominently highlights special interests with an intuitive, fluid navigation system, so viewers can easily locate films that suit their individual tastes and preferences.

Leading studios within the XonDemand library include Adam & Eve, DVSX, Jill Kelly Productions, Legend, Metro Interactive, Platinum X Pictures and Red Light District Video.

In addition to Overture, the XonDemand operations model now includes an innovative blend of products and services from renowned technology leaders including Microsoft, Macromedia, Red Hat, ObjectCube and RealNetworks.

For more information on XonDemand, visit www.XonDemand.com