Prudential Financial Appoints Mark Hug Vice President And Chief Marketing Officer

Business Wire, June 28, 2004

NEWARK, N.J. -- Prudential Financial, Inc. (NYSE:PRU), announced today the appointment of Mark Hug as vice president and chief marketing officer for the company's individual life insurance area, effective July 19. Hug reports directly to Jim Avery, president of individual life insurance at Prudential and assumes many of the responsibilities held by Priscilla Myers, who retires after nearly 30 years of dedicated service to the company.

"We are very happy to have Mark join our team," said Avery. "He brings a wealth of individual life insurance experience to the position, and I know he will add tremendous value to our marketing and sales efforts."

Prior to his appointment at Prudential, Hug was chief marketing officer of Allmerica Financial Services, and later president of that company. Before joining Allmerica, Hug was senior vice president of individual markets for Equitable, and prior to that he was vice president and head of sales for Aetna.

"Mark is a seasoned industry professional with a strong track record of marketing and sales management achievement," added Avery. "He will focus on growing our business through our current distribution channels and new distribution opportunities."

Hug is a graduate of the University of Notre Dame, a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries.

Prudential Financial companies, with approximately $454 billion in total assets under management as of March 31, 2004, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.