DIRECTV Selects NICE Web-based Call Center Solutions

Business Wire, June 29, 2004

RA'ANANA, Israel -- NICE Systems (Nasdaq:NICE), a worldwide leader of multimedia recording solutions, applications and related professional services for business interaction management, today announced that DIRECTV, the leading digital multi-channel service provider in the U.S., with more than 12.6 million customers, has chosen to upgrade to NICE's web-based solutions for its call center in Boise, Idaho. E[acute accent]DIRECTV has been utilizing NICE solutions for five years to improve the service it delivers to its customers over the phone. "The NICE web-based solutions have been a useful tool in continuously improving our quality management and consultant training programs," said Peter Giacalone, executive vice president of customer satisfaction, DIRECTV, Inc. "With the NICE solutions upgrade, we will continue growing the skills of our call center employees and understanding the needs of our customers." E[acute accent]"In the highly competitive satellite/cable TV industry where customers are lured from one provider to another with special incentives and price breaks, customer service is a key differentiator that makes companies like DIRECTV stand out from the competition," said Shlomo Shamir, president and CEO of NICE Systems, Inc. "With long experience and proven technological skill and innovation, NICE is well-positioned to provide industry leaders like DIRECTV with solutions that can extract the value in customer interactions for practical use across the enterprise."

E[acute accent]About DIRECTV

E[acute accent]DIRECTV is the nation's leading digital multichannel television service provider with more than 12.6 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group, Inc. (NYSE: DTV). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment, broadband satellite networks and services, and global video and data broadcasting. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd.

E[acute accent]About NICE

E[acute accent]NICE Systems (Nasdaq:NICE) headquartered in Ra'anana, Israel, is a worldwide leader of multimedia digital recording solutions, applications and related professional services for business interaction management. NICE products and solutions are used in contact centers, trading floors, air traffic control (ATC) sites, CCTV (closed circuit television) security installations and government markets. NICE's synergistic technology platform enables customers to capture, evaluate and analyze business interactions in order to improve business processes and gain competitive advantage. NICE's subsidiaries and local offices are based in the United States, Germany, United Kingdom, France and Hong Kong. The company operates in more than 100 countries through a network of partners and distributors. (NICE website: www.nice.com)

E[acute accent]NICE's worldwide clients include: ABN Amro, Bank of England, Boston Communications, Compaq Computer Corporation, Deutsche Bank, Dresdner Bank, Emeraude Group, US Federal Aviation Administration, Hong Kong Airport, Japan Ministry of Transport, NAV Canada, Nokia, SNT Group, Software Spectrum and Sydney Airport.

E[acute accent]Trademark Note: 360(degrees) View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight(a), Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

E[acute accent](a) In Australia only

E[acute accent]This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.