Demantra Appoints Noted Author and Futurist Thornton A. May and Promotional Marketing Expert Rob Hand to Board of Advisors

Business Wire, June 29, 2004

WALTHAM, Mass. -- Industry Thought Leaders Will Provide Insight and Direction for Company Vision

Demantra, a provider of trade promotion management, marketing and supply chain planning solutions, has named technology industry thought-leader Thornton A. May and trade promotion guru Rob Hand to its Board of Advisors. May and Hand will join John Deane, executive vice president and CIO, Wendy's International; Robert Ferguson, manager of retail industry solutions, Intel Corporation; Dr. Amar Gupta, MIT Sloan School of Management; Tony Korkunis, vice president of operations, 20th Century Fox Home Entertainment; Waseem Sheikh, director, Internet Business Solutions Group (IBSG), Cisco; and Bob Suh, managing partner, Accenture; to help guide the company's product development, go-to-market initiatives and drive continued business growth.

"Thornton May is not only a prominent author and executive educator, but his reputation for innovation and forward thinking makes him an outstanding addition to our Board of Advisors," said Bill Seibel, CEO of Demantra. "Rob Hand's expert insight into trade promotion will provide unparalleled knowledge support as Demantra's capabilities continue to grow and evolve. We have seen an increased demand for our trade promotion effectiveness and marketing planning and analytics solutions; Mr. May and Mr. Hand's expertise will help guide Demantra's evolution as a powerful marketing and supply chain solutions leader."

Thornton May is a trusted advisor to IT leaders. His extensive research regarding the future design, structure and usage of information in our technology-impacted society makes him the 'first phone call' many Boards of Directors and executives make when confronting important decisions.

Mr. May's insights have appeared in the Harvard Business Review, The Financial Times, The Wall Street Journal, the M.I.T. Sloan Management Review, USA Today, Business Week, and on National Public Radio. He is a columnist at Computerworld, and served as an Advisor to the Founding Editors of Fast Company.

Rob Hand, CEO of Hand Promotion Management, www.handpromotion.com, is a 32-year promotional allowance marketing industry veteran. Hand has been a leading influence in cooperative advertising and trade promotion, authoring over 400 co-op and promotional allowance programs worldwide. Rob was elected to the Promotion Allowance "Hall of Fame" in 1998 for his contribution to the trade channel promotion industry and is currently serving on the Advisory Panel for CMP Publishing, the world's largest computer and high technology news and trade publisher. He frequently holds workshops

and seminars around the world on the strategic and tactical values of co-op advertising, trade promotion and soft dollar marketing. Hand Promotion Management has designed trade promotions programs for several Fortune 500 clients and has a past and present client roster that includes Nike, T-Mobile, Motorola, Intel, IBM and Compaq.

About Demantra

Demantra provides powerful enterprise planning solutions that enable marketing, sales and supply chain to create and execute a single, collaborative plan. The Demantra Suite manages the rapid creation, planning, fulfillment and synchronization of demand from promotion management to inventory replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results-100 to 500 percent ROI-to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Wendy's International, Pernod-Ricard and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA.

Demantra(R) is a registered trademark of Demantra, Inc. All other trademarks are the property of their respective owners.