Blue Ribbon International Announces a Major Restructuring

Business Wire, June 4, 2004

Business Editors

NEW YORK--(BUSINESS WIRE)--June 4, 2004

Blue Ribbon International, Inc. (BLRB) today announced a major corporate restructuring with the naming of new corporate officers, a new management team heading up its four new operating divisions, and the consolidation of its operations in new corporate offices.

Michael Wm. O'Gorman, M.B.A., J.D., recently elected Chairman of the Board and Chief Executive Officer of the Company, said, "Today marks the launch of Blue Ribbon International as 'A New Generation Lifestyle Company.' The Company is initially organized into four profitable, high-growth, operating divisions, including Health, Hospitality, Entertainment, and Leisure. Blue Ribbon is now uniquely positioned to capitalize on the exciting opportunities offered by today's contemporary lifestyles."

In addition to Chairman and Chief Executive Officer, the Blue Ribbon International Board of Directors elected the following corporate officers: Don Langreich, Executive Vice President, Bob Schmidt, Executive Vice President and President, Blue Ribbon Hospitality, Diane Masters, Senior Vice President and President, Blue Ribbon Entertainment, Dr. Joseph P. Matriss, Executive Vice President and President, Blue Ribbon HealthWorks, and Ken Miller, Senior Vice President and President, Blue Ribbon Leisure. Mr. George Levy, the Company's founder, was named Chairman Emeritus. Utilizing his decades of publishing experience, Mr. Levy will also oversee special publishing projects and the Blue Ribbon Mint under the Company's Entertainment division.

Along with the Company's restructuring, Blue Ribbon International consolidated its operations in new corporate headquarters located at 138 W. 25th Street, New York, NY 10017.

About Blue Ribbon HealthWorks

Blue Ribbon HealthWorks is launching a unique line of nutritional supplements, dietary programs, cookbooks, and exercise and personal care products under "The Nutrition Twins" brand featuring the authors of a new bestseller book from Simon&Shuster.

About Blue Ribbon Hospitality

Blue Ribbon Hospitality is currently developing three national franchise concepts -- Smokey's Original Rib Pit Bar-B-Que restaurants, Neighborhood Pancake Houses, and Blue Ribbon Tea Shoppes & Pottery Painting Studios

About Blue Ribbon Entertainment

Blue Ribbon Entertainment includes ownership and marketing of a number of high-profile art, music and Broadway show properties, including the incredible David Spindel photographic and memorabilia collections, the beautiful Len Garon fine art collections, the upcoming musical satire "Easy To Be Hard," special publishing projects and the Blue Ribbon Mint.

About Blue Ribbon Leisure

Blue Ribbon Leisure, headed by one of the leisure industry's luminaries, is developing a 'next generation' interactive web site and international broker network for efficiently and conveniently handling sales and barter transactions for vacation time-share properties world wide.

THIS PRESS RELEASE CONTAINS FORWARD-LOOKING STATEMENTS (WITHIN THE MEANING OF SECTION 27(A) OF THE SECURITIES ACT OF 1933 AND SECTION 21(E) OF THE SECURITIES EXCHANGE ACT OF 1934). BLUE RIBBON INTERNATIONAL, INCORPORATED HAS NO DUTY TO UPDATE SUCH STATEMENTS. ACTUAL FUTURE EVENTS AND CIRCUMSTANCES COULD DIFFER MATERIALLY FROM THOSE SET FORTH IN THIS STATEMENT DUE TO VARIOUS FACTORS. FACTORS THAT COULD CAUSE THESE CONDITIONS NOT TO BE SATISFIED INCLUDE MATERIAL CHANGES IN CAPITAL MARKET CONDITIONS OR IN BLUE RIBBON INTERNATIONAL'S BUSINESS, PROSPECTS, RESULTS OF OPERATIONS OR FINANCIAL CONDITION AND OTHER RISKS AND UNCERTAINTIES, INCLUDING THOSE DETAILED IN BLUE RIBBON INTERNATIONAL'S FILINGS WITH THE SECURITIES AND EXCHANGE COMMISSION.