Enesco Signs Global Licensing Agreements with Cardswell Greeting Card Savers and Archetype Pocketbook Memories

Business Wire, June 9, 2004

Business Editors

ITASCA, Ill.--(BUSINESS WIRE)--June 9, 2004

Enesco Enters Memory-Keeping Category with Patented Products

Enesco Group, Inc. (NYSE:ENC), a global leader in the gift, collectible and home decor industries, today announced the Company signed multi-year global licensing agreements with Cardswell(TM), Ltd. and Archetype, Ltd., to market products in the memory-keeping category in multiple channels of distribution.

Cardswell, Ltd. produces the Cardswell Greeting Card Saver, which is a patented binder with sleeves designed specifically to store and display greeting cards. Archetype, Ltd.'s Pocketbook Memories(TM) line features integrated photo frames and decorative storage boxes to protect and store photos and keepsakes.

"These licenses give Enesco an entry point into the fast growing $2.5 billion memory-keeping phenomena," said Tom Bradley, Enesco interim CEO and CFO. "We remain focused on strategically aligning ourselves with companies such as these, to continually grow our business and strengthen Enesco's presence in the gift marketplace."

According to a 2003 Unity Marketing survey of 1,000 U.S. homes, 83 percent of adults purchased a greeting card in the past year, which is a significant increase from the 72 percent a year prior. Cardswell estimates that Americans purchase and inscribe more than seven billion greeting cards per year, with the vast majority being saved for sentimental reasons.

Additional Information

The licenses entitle Enesco to the specific product format, but feature Enesco's artwork. By doing so, Enesco is able to produce coordinating thematic statements for occasions and merchandise both brands together under the 'memory keeping' umbrella. The Cardswell Greeting Card Saver gives consumers an easy way to preserve their treasured cards without spending the time required for traditional scrapbooking. No other product of its kind is currently in the marketplace.

Cardswell and Pocketbook Memories will be sold at card and gift stores, the mass-market locations, craft outlets and almost anywhere greeting cards and scrapbooking products are sold. The initial offering in the U.S. was presented at the National Stationery Show in May 2004, and will ship to retailers in the third and fourth quarters.

About Enesco Group, Inc.

Enesco Group, Inc. is a world leader in the gift, collectible and home decor industries. Serving more than 40,000 customers globally, Enesco distributes products to specialty card and gift retailers, home decor boutiques and coffee shops, as well as mass-market chains and direct mail retailers. Internationally, Enesco serves markets operating in Europe, Australia, Mexico, Asia and the Pacific Rim. With subsidiaries located in Europe and Canada, and a business unit in Hong Kong, Enesco's international distribution network leads the industry. The Company's product lines include some of the world's most recognizable brands, including Precious Moments, Walt Disney Classics Collection, Nickelodeon, Heartwood Creek, Halycon Days, Lilliput Lane, Border Fine Arts, among others. Further information is available on the Company's web site at www.enesco.com.

This press release contains various forward-looking statements that are based on management's current assumptions and beliefs and upon information currently available to management. The Company has tried to identify such forward-looking statements by use of such words as "expects," "intends," "anticipates," "could," "estimates," "plans," and "believes," and similar expressions, but these words are not the exclusive means of identifying such statements. Such statements are subject to various risks, uncertainties and other factors which could cause actual results to vary materially from those anticipated, estimated, expected or projected. Important factors that may cause actual future events or results to differ materially and adversely from those described in the forward-looking statements include, but are not limited: the Company's success in developing new products and consumer reaction to the Company's new products; the Company's ability to secure, maintain and renew popular licenses, particularly our licenses for Precious Moments, Cherished Teddies, Heartwood Creek and Disney; the Company's ability to grow revenues in mass and niche market channels; the Company's ability to identify and close on strategic acquisitions; the Company's ability to identify and maintain strategic distribution arrangements; changes in general economic conditions, as well as specific market conditions; fluctuations in demand for our products; manufacturing lead times; the timing of orders and shipments and our ability to predict customer demands; inventory levels and purchase commitments exceeding requirements based upon incorrect forecasts; collection of accounts receivable; changes in the regulations and procedures effecting the importation of goods into the United States; changes in foreign exchange rates; price and product competition in the giftware industry; variations in sales channels, product costs or mix of products sold; and, possible future terrorist attacks, epidemics, or acts of war.