Tom Clancy's Splinter Cell Pandora Tomorrow Is Ready for Prime Time, the Big Screen and More!

Business Wire, March 15, 2004

Entertainment Editors/Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--March 15, 2004

Multimillion-Dollar Marketing Campaign Features Combination of

Unique Events, Advertising, Online and Promotion

One of the most anticipated videogames of the year, Tom Clancy's Splinter Cell(R) Pandora Tomorrow(TM) will make its big-screen debut tonight, in the first-ever coast-to-coast videogame tournament that will connect participants playing the game in New York and Los Angeles. The world-premiere event will take place at the Loews Cinemas movie theaters as hundreds of fans watch gamers battle it out on the big screen in the "Spies vs. Mercenaries" online tournament.

Tonight's first-ever videogame "premiere" is the latest in the multimillion-dollar marketing, advertising and promotional campaign led by Ubisoft(TM), one of the world's largest videogame publishers in support of Tom Clancy's Splinter Cell Pandora Tomorrow, set to be released later this month.

"More than 5.5 millions copies of the original Tom Clancy's Splinter Cell have been sold to date, making it one of the most recognizable franchises in the world. Ubisoft wants to support this highly anticipated sequel with a multi-tiered marketing approach," said Tony Kee, vice president of marketing for Ubisoft. "The combination of advertising, promotions and grass roots marketing will deliver Tom Clancy's Splinter Cell: Pandora Tomorrow to fans in unique presentations and venues -- such as the big-screen 'movie' premiere tonight."

The marketing of Tom Clancy's Splinter Cell Pandora Tomorrow has been infiltrating the scene for the past several months, and will continue to do so in the coming weeks in support of the game's launch:

-- Sundance Film Festival: In January, Tom Clancy's Splinter Cell

Pandora Tomorrow made videogame history when it was featured

at a special event coinciding with the 2004 Sundance Film

Festival. The game was unveiled at the Motorola Lodge in an

after-hours event attended by celebrities, filmmakers,

entertainment executives, musicians and industry influencers.

Courtesy of Ubisoft and Xbox Live(TM), Tom Clancy's Splinter

Cell Pandora Tomorrow's appearance at Sundance marked the

first time a videogame has debuted in or around a film

festival.

-- National TV Advertising: The highlight of the Tom Clancy's

Splinter Cell Pandora Tomorrow marketing blitz is the

multimillion-dollar television advertising campaign that

begins March 20. The powerful 15 and 30 second spots will air

nationally throughout March and April, and will be seen on

such networks as NBC, CBS, FOX-TV, TNT, MTV, MTV2, UBS, USA

Network and Spike TV, during NBA, NHL and NCAA basketball

programming; plus, hit shows as The Simpsons, Saturday Night

Live, Late Night with Conan O'Brien and The Bernie Mac Show to

name a few.

-- National Print Campaign: Tom Clancy's Splinter Cell Pandora

Tomorrow print advertising will appear in Stuff Magazine,

Electronic Gaming Monthly, Game Informer, Game Pro, GMR, Xbox

Nation, Official Xbox Magazine, PC Gamer and Computer Gaming

World.

-- Sony Ericsson Mobile Communications In-Game Branding: One of

the most unique in-game product placements in videogame

history will put the new P900 smart phone and the T637 camera

phone in the hands of operative Sam Fisher, as he wages a

one-man war against terrorism. Instead of being merely an

advertisement within the game, the products are integrated

throughout the entire experience, and the player cannot move

forward without using both camera phones to complete the

missions. Sony Ericsson will support promotions and marketing

events for Tom Clancy's Splinter Cell(R) Pandora Tomorrow(TM)

through a worldwide online photo contest, tonight's Loews

Theaters world premiere event, a consumer email campaign, the

availability of downloadable demos of the game on the Sony

Ericsson Mobile Communications website and a promotional

program making the mobile phone and the PC game bundles

available to consumers.

-- Innovative Viral and Online Campaigns: Online advertising is

running now through April 8 on IGN, GameSpot, GameSpy, UGO,

GIGEX, Penny-Arcade, iFilms and Military.com. Also,

www.splintercell.com features a unique Anark 3D-enabled

training and Penny-Arcade comics. The 3D training features

three different challenges, from assembling a weapon to

exploring a courtyard to navigating through shadows. Users

will gather codes to unlock each area. The original 16-page

Splinter Cell comic created by Penny Arcade will be updated

once a week with new pages.

-- National Retail Support: High visibility at all major

retailers includes: hanging banners, custom shopping bags and

in-store advertising on TV monitors throughout the stores.

-- Grass-Roots Marketing: A college tour featuring Tom Clancy's

Splinter Cell Pandora Tomorrow is scheduled to hit the road

this spring, allowing gamers to sample Ubisoft games

throughout the U.S. in April and May. The college tour will be