Nintendo Launches Classic NES Games for Game Boy Advance SP; The Games are, Like, Way Awesome, and the New Game Boy Advance SP is Bitchin'

Business Wire, March 29, 2004

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REDMOND, Wash.--(BUSINESS WIRE)--March 29, 2004

Wait `til you hear! On June 7, Nintendo is going totally retro with a classic collection of eight Nintendo Entertainment System (NES)(R) games for the Game Boy(R) Advance and a tubular new Game Boy(R) Advance SP that looks like an itty bitty NES console. The `80s were, like, a long time ago. But everything from then is way cool again. Back then, games went from blocky bleeps and bloops to sweet side-scrollers like Super Mario Bros.(R) And the most excellent NES saved the day for the video game industry. Bonus!

"I mean, Donkey Kong and Pac-Man? These are, like, the best games ever," says Perrin "Mallrat" Kaplan, Nintendo of America's vice president, marketing and corporate affairs. "And if you aren't just dying to get your hands on the gnarly new Classic NES Limited Edition GBA SP, you're a total dweeb."

OK, so let's break it down: The bodacious new Game Boy Advance SP has the same guts and everything as a regular one, but its casing looks just like the NES. And it's still at an MSRP of $99.99. Be sure to get to the mall, like, really early, because it's a "limited edition."

The Classic NES Series, which you totally have to get, includes all the hottest retro games, each one at an MSRP of $19.99. Check it out:

-- Donkey Kong: The best game featuring a plumber rescuing a

princess from a big ape pretty much ever.

-- Pac-Man: Hel-lo? If you don't know this game then where have

you been?

-- The Legend of Zelda: Dude! How classic can you get? The

righteous Link whips Ganon and saves Zelda. Link rules!

-- Super Mario Bros.: There are pipes and coins and these grody

goombas and you just stomp away.

-- Excitebike: It's a rad motocross racing game that lets you rip

around a track and kick up dirt and stuff.

-- Ice Climber: Like, duh. You climb the ice and whack monsters.

-- Xevious: Go to space and shoot stuff with your wicked

spaceship.

-- Bomberman: Drop bombs on the baddies.

The worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home and portable video game systems. Each year, hundreds of all-new titles for the best-selling Game Boy(R) Advance and Nintendo GameCube(TM) systems extend Nintendo's vast game library and continue the tradition of delivering a rich, diverse mix of quality video games for players of all ages. Since the release of its first home video game system in 1983, Nintendo has sold more than 1.8 billion video games globally, creating enduring industry icons such as Mario(TM) and Donkey Kong(R) and launching popular culture franchise phenomena such as Metroid(TM), Zelda(TM) and Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information about Nintendo, visit the company's Web site at www.nintendo.com.

Note to editors: Nintendo press materials are available at press.nintendo.com. Please note that press.nintendo.com is a password-protected site; to receive a password, contact Chris Olmstead at 213-623-4200, ext. 780.

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