Innovative Package Design by Deutsch Design Works Wins Three Double Gold Medals for SHAKERS Vodka

Business Wire, March 30, 2004

Lifestyle Editors/Business Editors

San Francisco World Spirits Competition

SAN FRANCISCO--(BUSINESS WIRE)--March 30, 2004

SHAKERS Rose, Rye and Original Vodka Receive Top Honors for

Packaging Design at 2004 San Francisco World Spirits Competition

Deutsch Design Works, a San Francisco-based package design firm, today is celebrating Double Gold Medals for packaging design for three products -- SHAKERS Rose Vodka, SHAKERS Rye Vodka and SHAKERS Original American Vodka in 200ml and 750ml sizes at the 2004 San Francisco World Spirits Competition.

"We wanted to create a bottle that would visually communicate the elegance, quality and uniqueness of the SHAKERS Vodka brand," said Barry Deutsch, founder and creative director of Deutsch Design Works. "The frosted bottle, penguin icon -- a symbol of prosperity, foil label and typeface were all designed to convey the elegance of classic art deco cocktail shakers. We are honored to receive these accolades for our designs."

The inspiration for the one-of-a-kind structural and graphic design of the SHAKERS Vodka bottles came from research into the 1930's art deco era of icons and cocktail shakers. Deutsch Design Works developed a variety of different bottles and the cocktail shaker image was the winning shape, influencing the selection of the name SHAKERS for the award winning vodka.

"The double gold medal is the highest recognition and was only given to four companies this year," said F. Paul Pacult, Editor of the Spirit Journal and Judging Director for the San Francisco World Spirits Competition. "The winning designs are chosen for their high artistic merit and brand-enhancing communication qualities -- which are well-represented in each of the SHAKERS Vodka bottles."

Deutsch Design Works, founded in 1995, has worked with a variety of companies in the food, beverage, technology, hotel and communications industries -- creating package designs integrated with market strategy. Deutsche Design Works collaborates closely with the firm's clients to convey a brand's uniqueness within an industry.

About the San Francisco World Spirits Competition

The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the U.S. on an annual basis. The Packaging Division awards recognize excellence in package design in the spirits industry. For more information please visit, www.sfspiritscomp.com.

About Deutsch Design Works

Founded in 1995 by award-winning designers Barry Deutsch and Lori Wynn, Deutsch Design Works of San Francisco was formed with the idea of putting creativity first. Deutsch Design Works uses a style that is straightforward with an emphasis on creating outstanding design with the belief that a brand identity is a singular signature that must communicate key attributes. Clients include Infinite Spirits our clients include Anheuser-Busch, Diageo Chateau & Estates Winery, Pepsi-Cola, Safeway, Inc. For more information please visit, www.ddw.com.