HPNOTIQ Liqueur & INgrooves Join Forces to Serve-Up the Best in Digital Music and Lifestyle; Winter Music Conference in Miami Kicked-Off Partnership

Business Wire, March 31, 2004

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BARDSTOWN, Ky.--(BUSINESS WIRE)--March 31, 2004

Heaven Hill Distilleries, producers of HPNOTIQ Liqueur, today announced an innovative music marketing partnership with INgrooves, a premier digital music label with a vast catalogue of Dance & Electronic content. The partnership aims to establish the HPNOTIQ brand with the trend-setting digital music culture.

Under the arrangement, the hottest brand in the distilled spirits industry and most innovative digital music provider will deliver digital music from featured INgrooves artists to HPNOTIQ consumers via a customized music downloading interface on www.HPNOTIQ.com and at national and co-sponsored major Dance & Electronic music events.

"INgrooves artists and musicians are masters of inspiring emotion through music," said David Salmon, HPNOTIQ Brand Director of Sales. "The HPNOTIQ/INgrooves partnership captures the five senses - sight, sound, taste, touch and smell - and is a great match for the brand's fun and approachable lifestyle."

"The HPNOTIQ and INgrooves partnership provides our collective audience with an interactive experience by fully integrating digital music and lifestyle." said Robb McDaniels, Chairman & CEO of INgrooves. "We look forward to delivering the best in music and entertainment during 2004."

The HPNOTIQ/INgrooves partnership premiered at the Winter Music Conference in Miami from March 6-10. Consumers will be offered the opportunity to receive a complimentary HPNOTIQ/INgrooves music download in major nightclub venues throughout the nation during 2004.

About Heaven Hill

Heaven Hill Distilleries, Inc., founded in 1935 and based out of Bardstown, Kentucky is the nation's largest, independent, family-owned producer and marketer of distilled spirits. The company has the second largest holding of Kentucky whiskey in the world aging in its facilities. Among Heaven Hill's diversified portfolio are HPNOTIQ Liqueur, Whalers Rum, Christian Brothers Brandy, and Evan Williams Kentucky Straight Bourbon Whiskey. For more information about Heaven Hill products and HPNOTIQ Liqueur, visit www.heaven-hill.com and www.hpnotiq.com

About INgrooves

Privately held INgrooves is a leading digital music content owner and marketer. Central to INgrooves' successful operations is the marketing and promotion of its artists through its INtegrated Digital Music(TM) marketing campaigns, TV and film licensing, streaming radio programming and other high impression media. For more information about INgrooves, visit www.ingrooves.com

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