'Tune in to India': Rediff.com Launches Rediff Radio on the Net

Business Wire, March 4, 2004

Business Editors

MUMBAI, India--(BUSINESS WIRE)--March 4, 2004

The First Online Licensed Indian Music Channel to Offer Exclusive RJ

Hosted Shows and on-Demand Music Streaming across 30 Popular Genres

Rediff.com (Nasdaq:REDF), one of the premier worldwide online provider of news, information, communication, entertainment and shopping services for Indians, announced the launch of Rediff Radio - a subscription based online service with a free 7 day no-risk, no-obligation trial that offers the best in Indian music.

Targeted at the Indian American community in the United States, Rediff.com has leveraged its considerable expertise in entertainment content to offer listeners a unique bouquet of exclusive shows and on-demand genre-based music on Rediff Radio.

Music enthusiasts can now enjoy a range of Indian music and shows across two channels. Channel 1 - featuring exclusively produced RJ shows everyday, and Channel 2, the non-stop music library, with around 30 popular genres to choose from. Key features include unlimited access to both the channels, a dynamic library of songs, an ad-free environment, skip and rewind features and interactive programs and requests. All the songs are licensed and regulated by the Phonographic Performers Limited and the Indian Performing Rights Society.

On a technology front, Rediff Radio uses a dedicated network of caching servers worldwide that are deployed at several Points of Presence in the United States to ensure fast and reliable streaming and crystal clear audio quality. This also ensures that low bandwidth connections experience good streaming quality.

"Rediff Radio is a world-class service that gives Indians worldwide an opportunity to listen to the best in Indian music," says Ajit Balakrishnan, Chairman and CEO, Rediff.com. He further adds, "We are committed to providing our growing base of 30 million users innovative and premium products like Rediff Radio to foster the growth of our online subscription base worldwide."

Channel 1 currently provides 4 hours of exclusive content everyday featuring the latest and greatest music from India. These RJ hosted shows produced by Rediff include a variety of interesting and interactive programs - `Freeway', featuring the latest Indian music and buzz, 'Bollywood Rewind', the nostalgia show, 'Dance Bar', a compilation of the hottest dance tracks, 'Chart Masala' , the weekly Top 20 and lots more. 'Panix Station', the cricket show featuring Prem Panicker, is exclusively available on Rediff Radio.

Channel 2 offers one of the most exhaustive banks of music on the net sorted into 30 popular categories that include Artist, Composer, Decade, Mood and more. Users can listen to genres like Indipop or Remix, popular artists and composers like AR Rahman, Kishore Kumar, Lata Mangeshkar and Asha Bhosle or style and mood based themes like romantic songs or 1980s music. Additional features include fresh play-list generation for every selection, non-duplication of songs, weekly addition of new songs, skip & rewind options and ad-free music.

To make the service more interactive features like 'Request a song' and shows like 'Matchmaker' have been added.

Subscribers are offered a free 7 day no-risk trial and can opt to subscribe for both the channels for as little as $4.95 per month or $11.95 per quarter.

Rediff Radio is presently exploring opportunities to present regional music in Tamil, Telugu and a few other languages as well as add additional genres like classical and devotional music.

About Rediff.com

Rediff.com (Nasdaq REDF) is one of the premier worldwide online provider of news, information, communication, entertainment and shopping services for Indians.

Known for being one of the first with news and providing accurate and trustworthy information, Rediff.com provides an ideal platform for Indians worldwide to connect with one another online fast. Rediff.com is committed to offering a personalized and a secure surfing and shopping environment.

Rediff.com additionally offers the Indian American community one of the oldest and largest Indian weekly newspaper, India Abroad.

Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi and New York, USA.

Safe Harbour

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the US and Indian economies and in the sectors in which our clients are based, the slowdown in the internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and it's subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.