Colle+McVoy Acquires Mobium Creative Group, Chicago

Business Wire, March 8, 2004

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--March 8, 2004

Colle McVoy has purchased Mobium Creative Group of Chicago, a full-service, integrated business branding and communications firm. Mobium, last year's Business Marketing Association Agency of the Year, will retain its name, and will continue to be based in Chicago.

"We saw that Colle McVoy and Mobium have a common approach to the business, and for us the opportunity to expand our offerings to include Colle McVoy's integrated services was the clincher," says Gordon Hochhalter, partner, Mobium. "We're flattered to be chosen by Colle McVoy and look forward to our expanded talent base of more than 230 people," adds Guy Gangi, partner, Mobium.

"Our acquisition of Mobium Creative Group creates the most powerful B to B agency in Chicago," says Colle McVoy chairman and CEO Chuck Kushell. "It has long been our plan to have an agency presence in Chicago, and what better fit than best-in-class Mobium? Colle McVoy is always looking to add intellectual capital to our network, and Mobium's offerings are a seamless extension of our integrated, end-to-end marketing model."

Mobium Creative Group is a full-service, integrated business branding and communications firm specializing in business-to-business integrated communications, branding, relationship marketing, interactive media, and information architecture. Clients include CNH, Oce North America, NEC-Mitsubishi, IFF, Hostway, RRD Logistics and RRD Direct. The company was named agency of the year in 2003 by the Business Marketing Association and recognized as one of the top three business-to-business agencies of its size in the country by Crain Communications' B to B magazine.

Colle McVoy acquired the firm from R.R. Donnelley & Sons Company, Chicago.

Founded in 1935, Colle McVoy is a full-service marketing communications agency dedicated to helping its clients acquire, retain and grow more profitable customer relationships. With offices in Minneapolis, New York and Los Angeles, Colle McVoy delivers customized selling solutions through brand and communications architecture that have the power to transform brands. The agency's public affairs, public relations, advertising, business planning, direct marketing and interactive services disciplines combine with its specialized knowledge in the travel and leisure, consumer, technology, retail, wellness, agriculture and financial services industries to create measurable and sustainable competitive advantages for its clients.

Colle McVoy's clients include Bayer, CHS, CNH, Ecowater, Honda, IDEXX, Irish Setter, Medtronic, Minnesota Office of Tourism, Nestle Purina, the North American Olive Oil Association, Novartis, Red Wing Shoes, Scripps Health, 3M, Vasque and Winnebago Industries.

Colle McVoy is owned by MDC Partners Inc., one of the world's leading marketing communications firms. Through its partnership of entrepreneurial firms, MDC, based in Toronto, Ont., Can., provides advertising and specialized communication services to leading brands throughout the United States, Canada and the United Kingdom. MDC Class A shares are publicly traded on the Toronto Stock Exchange under the symbol MDZ.A and on the NASDAQ under the symbol MDCA. Visit collemcvoy.com for more information.