Sony Ericsson Announces The T637 Camera Phone - Combining Style, Imaging and Entertainment

Business Wire, March 9, 2004

Business Editors/High-Tech Writers

REASEARCH TRIANGELE PARK, N.C.--(BUSINESS WIRE)--March 9, 2004

Today, Sony Ericsson announced the T637 for the Americas - a fashionable mobile phone perfect for style conscious mobile communicators. It will be one of the first Sony Ericsson mobile phones to incorporate the Push to talk over Cellular (PoC) technology - allowing quick one-to-one or group communications instantly, similar to a two-way radio. In addition, the T637 features a dual front design, one is a digital camera enabling consumers to take a picture, while the other side is a mobile phone offering easy access to communications, imaging and gaming, set to make the T637 a best seller.

The triple-band GSM/GPRS T637 features QuickShare(TM), which represents ease of use and the key principle behind all Sony Ericsson camera phones. First introduced in the T610/T616, QuickShare(TM) has introduced to consumers a smart and easy experience for mobile imaging. A picture can be taken with just two clicks and it is easy and intuitive to share pictures between the phone, a PC and other consumer devices - either locally over Bluetooth, Infrared or cable, or across the mobile phone networks with MMS or e-mail.

The push to talk capability is based on the Push to talk over Cellular (PoC) standard ensuring the interoperability. The Sonim-based push to talk service, a new mobile technology standard, fits an array of different situations, and is well suited for small and medium enterprises that need frequent intermediate contacts, or consumers that want to chat with friends and family. The T637 will be available in the Americas in Q2 2004 while the push to talk capability is available with service providers' network launch schedules.

The high color contrasts of the bright 65,536 TFT-screen provides a responsive viewfinder for the camera, plus crisp image viewing and a great gaming experience.

The popular racing game, V-Rally2, comes pre-loaded in the T637, providing a great gaming experience through the excellent graphics, 32-tone polyphonic sound, force feedback and joystick control. The T637 supports both Java and Mophun platforms which give access to a multitude of fun games.

The T637 also satisfies consumers' desire for mobile music. Budding record producers can express their originality with the Music DJ function - a 4-track sequencer with which bass lines, drumbeats and chords can be mixed in just a few seconds into original and personalized ring signals.

The Sony Ericsson T637 supports Instant Messaging with a variety of popular instant messaging services. The built-in messaging service lets a consumer chat with their friends - either mobile or at a computer.

The "Liquid Black" triple-band T637 supports GSM 850/1800/1900 and joins its successful companion the T630 available in European and Asian GSM-markets.

Product Specifications

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Weight:  3.26 ounces                Standby time: Up to 300 hours
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Size: 4.02 x 1.69 x 0.67 inches     Talk time: Up to 9 hours
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Pictures of the T637 can be downloaded from www.semcpresskits.com.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson(NASDAQ:ERICY) and Sony Corporation(NYSE:SNE), the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit: www.SonyEricsson.com

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.