24/7 Real Media Renews Ad Serving Agreement with Register.com to Use Open AdStream Local

Business Wire, May 10, 2004

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--May 10, 2004

24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that Register.com has chosen to renew its agreement to use Open AdStream(R) Local as its exclusive ad serving solution. Register.com has been using Open AdStream(R) Local as its exclusive ad serving solution since 2000.

Register.com, founded in 1994, is a leading provider of global domain name registration and Internet services for businesses and consumers that wish to have a unique address and branded identity on the Internet. With more than 3 million domain names under management, Register.com has built a brand based on quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telcos and other online businesses.

Register.com decided to extend its contract with 24/7 Real Media because it was extremely satisfied with the service and reliability of the product.

Norman Silverberg, director of advertising at Register.com, said, "We've had a long and very positive relationship with 24/7 Real Media. We've been consistently pleased with the product, particularly the reporting on site and campaign performance features. When we recently needed a product enhancement, 24/7 demonstrated its commitment to service by finding innovative ways to meet our evolving needs."

Jim Alla, 24/7 Real Media's senior vice president of technology sales, said, "We appreciate the long standing and strong relationship we have with Register.com. We are eager to help them to expand the advertising revenue from the site and to give it the support it needs to do a first rate job for its advertisers. We continue to retain clients such as Register.com by listening to our customers needs and providing relevant and practical products and services."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web site. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

About Register.com

Register.com, Inc. (www.register.com) is a leading provider of global domain name registration and Internet services for businesses and consumers that wish to have a unique address and branded identity on the Internet. With over three million domain names under management, Register.com has built a brand based on quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telcos and other online businesses. The company was founded in 1994 and is based in New York.

About 24/7 Real Media, Inc.

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining Tomorrow.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of May 10, 2004 The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.