DO Labs Releases DxO Optics Pro Software Through E-Store Opening May 24th

Business Wire, May 11, 2004

Business Editors/High-Tech Writers

PARIS--(BUSINESS WIRE)--May 11, 2004

Breakthrough Software Application for Serious Photographers

Boosts Image Quality of Digital Cameras and Lenses

DO Labs, a software company focused on applied mathematics for image enhancement, announces the availability of DxO(R) Optics Pro(TM) - its revolutionary software solution for dramatically improving digital image quality.

Designed for use by professional and discerning amateur photographers, DxO Optics Pro software automatically corrects images for the following major optical faults:

-- Distortion

-- Vignetting*

-- Blur (lack of sharpness)

-- Lateral chromatic aberration

DxO Optics Pro allows photographers to maximize performance of digital single-lens reflex (DSLR) cameras and lenses. In particular, DxO Optics Pro optimizes image quality when shooting conditions are difficult: wide aperture, extreme focal lengths on zooms, low-light, image edges, wide format sensors, etc.

"In terms of enhanced image quality and workflow improvement, reaction of early users to DxO Optics Pro has been extremely favorable," said Luc Marin, VP of Business Development Photography, DO Labs. "Early users noted that the improved image quality came without undesirable side-effects. In fact, nearly 100% of early users said the enhanced image looked as if it had been shot with a more expensive lens rather than as the result of software manipulation!"

Unique Image Enhancement Concept

A functional DxO Optics Pro system is composed of at least three components:

1) The DxO Correction Engine, acting as an algorithm platform,

also manages the user interface and generic image processing

libraries

2) A DxO Camera Body Correction Module, which characterizes the

camera body electronics

3) A DxO Lens Correction Module, which models the optical

characteristics and properties of the lens

Developed by DO Labs, the proprietary DxO Optics Pro Correction Module is a sophisticated mathematical model for each type of digital camera body and lens. A DxO Correction Module describes the initial image performance of the camera/lens and provides the fundamental mathematical 'solution' to removing image faults and boosting image quality.

DxO Optics Pro automatically takes into account all the variable parameters that are relevant for the correction (focal length, aperture, ISO, etc.). Provided the relevant DxO Correction Modules are installed, DxO Optics Pro will automatically correct a batch of images shot with different camera bodies, lenses, settings, etc. DxO Optics Pro only takes seconds to correct even large images produced by high-end DSLRs.

DxO Camera Body and Lens Correction Modules Availability

DxO Optics Pro software will be available for download on the DxO Optics PRO E-Store (http://store.dxo.com) beginning May 24, 2004. It will run on Windows (W2000 or XP) and on Macintosh (OS X) for the following DxO Camera Body Correction Modules: Canon EOS 10D, Canon Digital Rebel / 300D / Kis Digital, Nikon D100, and Nikon D70 along with numerous compatible DxO Lens Corrections Modules. Visit www.dxo.com for a list of specific compatible lens modules. And coming this summer will be the Nikon D2H, Canon 1D Mark II, and Canon 1Ds with popular lenses.

DO Labs will be releasing new DxO Correction Modules on a monthly basis. Future DxO Correction Modules will be announced on www.dxo.com.

DO Labs is also introducing an initial 25% launch discount on all orders placed before June 30th, 2004. Depending on configuration, pricing begins at US $95 to circa US $400 for a high-end configuration. Please visit www.dxo.com for prices.

About DO Labs and its DxO Technology

DO Labs SA is a software company focused on research in applied mathematics for digital image enhancement. The roots of the company come out of the most advanced academic mathematical research with strong ties to leading universities and research labs and a prestigious Scientific Committee.

The company's patented DxO technology produces genuine, perceptible improvements in the quality of any digital image. DxO is a set of software components that measures and corrects major faults found in imaging devices: Blur, Local Contrast, Distortion, Vignetting, Chromatic aberration, Jpeg artifacts, etc.

DxO Correction offers key benefits that make it an industrial-grade solution:

-- DxO produces optimum image correction;

-- DxO is robust: DxO will never damage image quality;

-- DxO is automatic: No human intervention is required;

-- DxO is real time: it can be easily embedded in any real-time

workflow (ARM, DSP, ASIC) inside imaging devices such as

digital still cameras or camera phones; in a PC at driver

level, a server; or in digital photofinishing minilab

equipment.

DxO and DxO Optics Pro are registered trademarks of DO Labs. All other brand names are trademarks and/or registered trademarks of their respective companies.

*(free upgrade, available summer 2004)