PowerDsine's Power over Ethernet Technology Certified with Sony's IP-Based Video Monitoring Cameras

Business Wire, May 11, 2004

Business Editors/High-Tech Writers

NetWorld Interop 2004 Las Vegas

Booth #1859

LAS VEGAS & HOD HASHARON, Israel--(BUSINESS WIRE)--May 11, 2004

Sony's IP Cameras First to be Compliant with IEEE 802.3af Power

over Ethernet Standard

PowerDsine(R), a pioneer in Power over Ethernet (PoE) technology, announced today that its PoE Midspan and Active Splitter solutions have been tested and certified with Sony's IP-based video cameras. PowerDsine's PoE Midspan solution is compliant with the IEEE 802.3af PoE standard, enabling transmission of power through Ethernet cabling infrastructure. The Midspan solution is used for supplying reliable and uninterrupted power to numerous enterprise devices including Voice over IP phones, wireless LAN access points and IP-enabled network cameras.

A live demo of the Sony IP-based video camera solution using PowerDsine's PoE technology is available at PowerDsine's Booth #1859 from Tuesday, May 11 to Thursday, May 13 at Networld Interop at the Las Vegas Convention Center.

As IP surveillance is increasingly replacing traditional closed circuit television (CCTV) surveillance and monitoring devices in enterprise environments, PoE technology offers cost effective installation of remote video cameras in locations where separate power outlets are impractical or not available. PoE technology also offers enhanced security and control by using remote management and no down time due to power outages when used in conjunction with a centralized Uninterruptible Power Supply (UPS) unit.

Sony's IP video cameras have been tested with PowerDsine's family of PoE Midspans and Active Splitters for supplying reliable and uninterrupted power using an existing LAN cable infrastructure thereby eliminating the need for separate power cabling. Sony's SNC-Z20N model was the first IP camera in the industry that is compliant with the IEEE 802.3af standard, and accepts power supplied via Ethernet cabling from PowerDsine's PoE Midspan. In addition, the new Sony SNC-CS3N and SNC-RZ30N high power network cameras with Pan/Zoom/Tilt capabilities support PoE technology when used in conjunction with a PowerDsine PoE Active Splitter and PowerDsine's 6000 Midspan and 8000 high-power PoE Midspan, respectively, thus providing a comprehensive PoE solution to the complete IP camera Sony product line.

With the current SNC-RZ30N and SNC-Z20N models, in addition to the SNC-CS3N model, Sony offers a comprehensive suite of IP surveillance cameras.

"As the leader in the network camera market, we understand the benefits of Power over Ethernet for IP camera installations, and we have quickly responded to the increasing demand by supporting PowerDsine's Power over Ethernet midspan solutions," said Nobu Kawasaki, senior marketing manager for IP monitoring solutions at Sony Electronics' Broadband Communications Products Division. "With the addition of PowerDsine to our IP cameras product line, we can offer a complete solution to enable our customers to take advantage of reliable power distribution while reducing the cost of deploying network cameras within their IP surveillance systems," Mr. Kawasaki added.

PowerDsine's PoE Midspan solutions are based on its PoE chipset technology, and include 1, 6, 12 and 24 port designs that are compliant with the IEEE 802.3af standard. The company's Midspan solutions also support power management with Simple Network Management Protocol (SNMP) capability.

"We are extremely pleased that an industry leader like Sony has certified our Power over Ethernet midspan technology with their IP-based video cameras," said Igal Rotem, President and CEO of PowerDsine. "We are anticipating increasing demand for our Power over Ethernet Midspan solution in the IP surveillance market this year."

About Power over Ethernet Technology

PoE is a technology for wired Ethernet, the most widely installed local area network technology in use today. PoE allows the electrical power necessary to operate each device, to be carried by data cables rather than by power cords. It minimizes the number of wires that must be strung in order to install the network.

PoE also potentially reduces the cost of installing end devices such as IP phones and wireless LAN access points. Because the network switches also can deliver power through the standard Ethernet infrastructure, the need to connect each IP phone or wireless LAN access point to a separate electrical circuit and install additional AC power outlets is eliminated. Also, PoE can provide customers with uninterruptible power for critical applications such as IP (Internet protocol) phones, security cameras, entry loggers and other powered data terminals.

About PowerDsine

PowerDsine is one of the pioneers of Power over Ethernet technology, providing the ability to deliver both power and data over a single network cable. PowerDsine offers converged power and data solutions to enterprise users via its own range of equipment and via OEM agreements with the leading communications equipment manufacturers in the telecom and datacom industries. PowerDsine's product line offers a variety of Power over Ethernet midspan devices, as well as integrated solutions, embedded directly into Ethernet switches. PowerDsine is a founding member of the IEEE 802.3af Task Force. For more information, please visit http://www.powerdsine.com.