Rogers Wireless Selects LightSurf's Outsourced Multimedia Messaging Service Center to Deliver a Cutting- Edge Picture Messaging Application that Ignites Consumer Imagination

Business Wire, May 13, 2004

Business Editors/High-Tech Writers

SANTA CRUZ, Calif.--(BUSINESS WIRE)--May 13, 2004

Canadian Customers Can Now Personalize Their Mobile Phone

Experience with Picture Messaging

Rogers Wireless, Canada's leading wireless communications service provider, and LightSurf Technologies, Inc., the global leader in open standards multimedia messaging and interoperability solutions, today announced that Rogers Wireless has selected LightSurf to host and manage its Multimedia Messaging Service Center (MMSC). Using LightSurf's outsourced MMSC will enable Rogers Wireless to offer Picture Messaging, the industry's hottest, most comprehensive MMS application to its more than four million customers who are looking to get the most from their mobile phones. Canadian customers will be able to use camera phones to send pictures to other phones and to e-mail addresses, enjoying exciting, easy to use new services that combine text, audio and pictures in a simple, unified MMS experience.

"To succeed in today's marketplace, wireless operators and MMS service providers must work together to develop compelling and cost-effective MMS applications for consumers," said Alexis Gerard, President Future Image and Chair of the Mobile Imaging Summit. "LightSurf is once again at the forefront of mobile imaging, their fully-managed MMSC coupled with their focus on providing the best user experience enables wireless operators to quickly deliver exciting MMS solutions designed to delight customers."

Beyond simply offering their subscribers the most compelling new MMS applications, Rogers Wireless will save time and money using LightSurf's hosted and managed MMSC through rapid deployment, reduced ownership costs and LightSurf's around-the-clock operation and maintenance of the service. Built on the LightSurf Open Standards MMS Platform, the LightSurf MMSC is a carrier-class suite of Multimedia Messaging Services that are compliant with 3GPP, 3GPP2 and WAP Forum open standards to ensure seamless interoperability with all wireless network technologies, switches, gateways and MMS-enabled handsets.

LightSurf's outsourced MMS suite allows carriers to offer everything from PictureMail, the world's most popular picture messaging service to online albuming, full interoperability with all MMS networks and support for MMS and legacy handsets, as well as e-mail.

"We are thrilled to advance our leadership position in outsourced MMSC solutions with partners like Rogers Wireless who understand the importance of providing a stimulating, hassle-free messaging experience to customers," said Philippe Kahn, CEO of LightSurf Technologies, Inc. "LightSurf is committed to supporting Rogers Wireless' success in the Canadian wireless marketplace by continuing to offer innovative MMS solutions that inspire and entice consumers to embrace multimedia messaging as an essential method of everyday communication."

About LightSurf Technologies, Inc.

LightSurf is the global leader in Open Standards MMS, Picture-Video Messaging, and Interoperability solutions, supporting all mobile devices and wireless networks. LightSurf's open standards-based services are currently deployed worldwide with partners including Sprint (NYSE:FON), Bell Canada (TSX:BCE-T), Eastman Kodak (NYSE:EK), mmO2 plc (LSE:OOM), Nokia (NYSE:NOK), Microsoft (Nasdaq:MSFT), Sanyo (Nasdaq:SANYY), Samsung Electronics (KSE: 05930), Toshiba (TSE: 6502), LG International Corp. (KSE:6657.KS), Iusacell (NYSE:CEL); (BVM:CEL), Qualcomm (Nasdaq:QCOM), and Motorola (NYSE:MOT). Founded in 1998 by industry visionary Philippe Kahn, LightSurf is a privately held company headquartered in Santa Cruz, Calif.

About Rogers Wireless

Rogers Wireless Communications Inc. (TSX:RCM.B); (NYSE:RCN) operates Canada's largest integrated wireless voice and data network in Canada, providing advanced voice and wireless data solutions to customers from coast to coast on the Company's GSM/GPRS network -- the world standard for wireless communications technology. The Company has almost 4.1 million customers and offices in Canadian cities across the country. Rogers Wireless Communications Inc. is 56% owned by Rogers Communications Inc., and 34% owned by AT&T Wireless Services, Inc.