Marchex and TrafficLeader Announce Internet Search Marketing Agreements with BellSouth

Business Wire, May 13, 2004

Business Editors & Technology Writers

EUGENE, Ore.--(BUSINESS WIRE)--May 13, 2004

TrafficLeader, a leading provider of search engine marketing services and a subsidiary of Marchex, Inc. (Nasdaq:MCHX), today announced two agreements with BellSouth to expand the exposure of BellSouth's RealPages.com advertisers in Internet search results, using TrafficLeader's technology and distribution platform.

TrafficLeader will support BellSouth's Real Search Engine Solutions(SM), an innovative product designed to help local businesses increase their Web presence. When potential buyers surf the Web for a product or service, Real Search Engine Solutions helps ensure BellSouth advertisers' Web sites will show up in Internet search results.

Under the agreement, TrafficLeader will deliver a hosted software package which allows BellSouth to easily enter and manage its advertiser data for paid inclusion and paid listings campaigns. TrafficLeader will create and manage the necessary paid inclusion feeds for the advertisers, ensuring that they are delivered into many of the Internet's leading search engines and traffic providers. TrafficLeader's paid inclusion programs enable merchant customers to have their product- or service-based Web sites appear in search results, based on relevance to specific search queries.

Additionally, TrafficLeader will provide tools for BellSouth to manage paid listings campaigns for its advertisers on the Internet's leading pay-per-click (PPC) search engines. While paid inclusion programs are based solely on relevance, PPC campaigns rank search results based on a specific price paid for placement on specific key words.

Under the second agreement announced today, TrafficLeader will collaborate with BellSouth's Intelligent Media Ventures to provide search engine optimization (SEO) services for BellSouth's RealPages.com, the company's Internet Yellow Pages. This agreement is focused on increasing the visibility and distribution of BellSouth's advertisers.

"These agreements are unique in providing the flexibility for BellSouth to offer its RealPages.com advertisers a combination of search engine marketing services, whether that is via paid search inclusion or pay-per-click programs," said Jerry Wiant, TrafficLeader CEO. "This will enable BellSouth to manage both their advertisers' campaigns and the associated customer service, and TrafficLeader will provide the technology infrastructure, software and feed creation capability."

About BellSouth Advertising and Publishing

BellSouth Advertising & Publishing Corporation (BAPCO) is the leading provider of print and Internet Yellow Pages products in the southeast. BAPCO publishes 63 million copies of the print Yellow Pages in more than 500 editions in the nine-state BellSouth region. The most used and preferred directory in the Southeast, consumers referred to The Real Yellow Pages(R) from BellSouth nearly 2 billion times last year and made nearly 160 million searches on RealPages.com(SM) (www.realpages.com). The Real Yellow Pages is a powerful information resource, linking buyers and sellers, with approximately 85 percent of consumers who reference the directories making purchase decisions based on their findings.

About Marchex, Inc.

Marchex (www.marchex.com) provides technology-based services to merchants engaged in online transactions. Currently, the company delivers the following services in support of its partners: paid inclusion, pay-per-click listings, conversion tracking and search marketing. Marchex's operating businesses include Enhance Interactive (www.enhance.com) and TrafficLeader(R) (www.trafficleader.com).

About TrafficLeader

TrafficLeader is a leading provider of search engine marketing services, including paid inclusion, advertising campaign management, conversion tracking and analysis, and search engine optimization. Through its primary service, paid inclusion, TrafficLeader manages search-based advertising campaigns and services for merchant advertisers. Its paid inclusion service helps merchants with hundreds, or even thousands, of products available online reach prospective customers by first indexing their product databases, creating highly relevant product listings, then placing these listings in front of potential customers, primarily though search engines. Through its trusted relationships with major Web search, product shopping and directory entities, TrafficLeader brings its clients highly targeted traffic and sales opportunities, while delivering relevant search results for users seeking specific products or services. Based in Eugene, Oregon, TrafficLeader is a wholly owned subsidiary of Marchex, Inc.

Safe Harbor Statement

This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included on this press release regarding our strategy, future operations, future financial position, future revenues, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of the final prospectus relating to our initial public offering filed with the SEC. We disclaim any intention or obligation to update any forward-looking statements.