Invention Machine Named to Bestselling Author Seth Godin's 2004 Bull Market Directory

Business Wire, May 17, 2004

Business Editors/High-Tech Writers

BOSTON--(BUSINESS WIRE)--May 17, 2004

Invention Machine Recognized for Goldfire Innovator(TM) -

Software to Accelerate the Innovation Process

Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of Invention Machine Corporation in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers. In early 2004, Godin issued a call for entries seeking the world's most innovative brainstormers, prototypers, designers, marketers and more. Debuted in early May, the 2004 Bull Market Directory features Invention Machine, the leading provider of software to accelerate the innovation process (spanning idea generation and new product development, the renovation of existing products, and the improvement of production processes). The 2004 Bull Market Directory is expected to reach more than one million people (Godin's Unleashing the Ideavirus was the most downloaded e-book in history).

"Invention Machine has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively," commented Godin. "Invention Machine's Goldfire Innovator(TM) has enabled its customers to become spectacular and invigorating in the areas of product and process innovation. Smart companies realize that they can create Purple Cows faster with a bull."

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

"To be included in the 2004 Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing unique and compelling solutions to help organizations accelerate innovation," commented Invention Machine President and CEO, Mark E. Atkins.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.

For more information on Goldfire Innovator, please visit www.invention-machine.com or email info@invention-machine.com.

About Invention Machine

Invention Machine Corp. delivers software that optimizes and accelerates the innovation process to:

1) Bring structure and predictability to the art of invention;

2) Help fuel product pipelines with new products and product

refinements;

3) Accelerate time to market as well as corporate growth; and

4) Deliver unprecedented efficiency to the innovation effort.

For more than a decade, over 1,000 innovative companies, representing more than 50,000 users worldwide, have leveraged Invention Machine's solutions to drive top-line growth, reduce costs and expedite time-to-market by improving process efficiencies and more rapidly fueling their product pipelines with higher-quality products.

Invention Machine customers include: Boeing, Delphi Automotive, Honda, HP, NASA, Northrop Grumman, Procter & Gamble, Peugeot, Samsung, Saipem, and Shell. Headquartered in Boston, Massachusetts, Invention Machine has development facilities in Minsk, Belarus, and offices in France and the United Kingdom. For more information on Invention Machine visit www.invention-machine.com.

About Seth Godin

(www.sethgodin.com) Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 "Speakers for the Next Century" by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the "Ultimate Entrepreneur for the Information Age" by BusinessWeek.