Fordham University Enlists LiquidMatrix to Enhance Institution-Wide Web Presence

Business Wire, May 17, 2004

Business Editors/High-Tech Writers

BUFFALO, N.Y.--(BUSINESS WIRE)--May 17, 2004

Prestigious New York City University Chooses ActiveCampus

Technologies To Improve Alumni Relations Capabilities

LiquidMatrix, a wholly-owned subsidiary of Datatel, Inc., today announced that Fordham University has chosen LiquidMatrix's ActiveAlumni(TM) Web site relationship management/e-communication solution to increase the lifecycle, and enhance relationship quality, with its alumni. Fordham has also enlisted LiquidMatrix's creative expertise to redesign and advance their Web presence.

Fordham will also use ActiveCampus' content management technology to better administer their Web site content, resulting in an elevated Web image for the University, while providing a user-friendly tool for their faculty and staff.

"Fordham recognized that the prestige of their institution needed to be better communicated through their Web site," said Gary Guyton, LiquidMatrix president and CEO. "They also recognized that LiquidMatrix has the solutions to meet their specific needs, across their entire University."

To create a benchmark alumni community online, Fordham University will employ ActiveAlumni later this year to enhance relationships and provide increased services. ActiveAlumni is part of the ActiveCampus(TM) suite, providing a complete set of Web enabled tools to an institution and their constituents. Also, through increased Web presence and one-to-one communications, alumni can access information in a more logical manner.

"LiquidMatrix offers the solutions and services we need to keep our University's Web site prominent," said Father Nicholas Lombardi, director of Faculty Resource Centers at Fordham University. "Their creative design, management tools, and alumni management will all help to take our Web site to the next level."

About LiquidMatrix Corporation

LiquidMatrix Corporation, a wholly-owned subsidiary of Datatel, Inc., provides software and services that enable colleges and universities to communicate one-on-one with Web site visitors - helping them achieve their enrollment and contributions objectives, as well other critical business goals. The category-defining ActiveCampus(TM) software brings a myriad of critical Web services to college and university external Web sites, while integrating with campus administrative systems. Personalized communications and complete content management make ActiveCampus the only total solution, powering the most effective and award-winning Web sites in higher education. For more information about LiquidMatrix Corporation and the ActiveCampus product suite, call 716.847.8800 ext. 253 or e-mail sales@liquidmatrix.com.

All names, products and services mentioned are the trademarks or registered trademarks of their respective institutions.