Bollyvista and m-Qube to Deliver a Cross-Carrier Mobile Storefront; Canadian Wireless Subscribers Can Now Purchase Bollywood Themed Ringtones and Screen Images From mobile.bollyvista.com

Business Wire, May 19, 2004

Entertainment Editors/Business Editors

MONTREAL--(BUSINESS WIRE)--May 19, 2004

Bollyvista, the leading infotainment web site for South Asians living in North America, Europe and other nations, today announced the official launch of mobile.bollyvista.com, a cross-carrier wireless content store for downloadable media. Created in partnership with mobile applications provider, m-Qube, Canadian wireless subscribers can now purchase Bollywood (Indian film industry) themed ringtones and screen images from mobile.bollyvista.com - with charges posted directly to their wireless phone bill.

The online mobile storefront is supported by Canada's leading wireless carriers including Bell Mobility, Microcell Solutions (Fido(R)), Rogers Wireless and TELUS Mobility. Powered by m-Qube, the carriers have teamed with Bollyvista to offer unique Bollywood-related content to wireless subscribers. From either their desktop or directly from their wireless device, Canadians can visit mobile.bollyvista.com to surf and download ringtones from blockbuster movies such as Dilwale Dulhania Le Jayenge, and the more recent Kuch Naa Kaho. The mobile storefront will be made available to U.S. consumers later this summer.

"Mobile media is important to the Bollyvista audience and we're excited to provide our visitors with an easy way to download unique mobile content and services," said Jeremy Long, Bollyvista's Vice President of Business Development. "With over 25 million pageviews per month, we are leveraging our existing web traffic to extend our reach and generate incremental revenues by offering Bollywood movie images and music through the wireless channel."

"With more than half of North Americans using mobile phones, mobile content has become an exciting new medium to engage consumers and to generate revenues for leading content providers like Bollyvista," said Andrew Miller, Senior Vice President of Business Development, m-Qube. "We're excited to partner with Bollyvista and to provide them with our extensive mobile download capabilities and access to one of the world's largest and most diverse catalogues of pre-existing mobile ready content for all the most popular mobile phones."

About Bollyvista

Bollyvista.com has been providing exclusive, high-quality infotainment to South Asian living abroad for almost 5 years. Movie and music reviews and previews, features, quizzes, photos and much much more. Headquartered in Montreal, Quebec with offices in Mumbai, India, Bollyvista is geographical poised to deliver Bollywood entertainment news to the North American market. The Canadian ringtone launch heralds a new age for Bollyvista.com. Movie tickets, MP3's and a South Asian radio network are all scheduled for launch in 2004. This should firmly entrench Bollyvista as the premiere South Asian infotainment portal.

About m-Qube

m-Qube Canada is based in Toronto, Ontario. The company's U.S. operations are based in Boston with offices in Redmond, Washington. m-Qube enables businesses to leverage the dramatic new capabilities of consumer's mobile devices: to extend content to mobile channels, engage consumers through the first out-of-home direct response medium, and influence buying behavior through permission-based programs that get results. The company combines direct connectivity to North American wireless carriers, an award-winning ASP-hosted software platform, and a perspective that spans the mobile, marketing and media industries all to deliver superior results for leading media, agency, entertainment, retail, telecommunications and consumer-packaged-goods clients. For more information, please visit www.m-Qube.com