Commission Junction's CJ Search Service Exceeds Clients' Performance Goals; Bealls Department Store and Brooks Brothers Leverage Commission Junction's Search Expertise

Business Wire, May 25, 2004

Business Editors

SANTA BARBARA, Calif.--(BUSINESS WIRE)--May 25, 2004

Commission Junction, a provider of advanced online performance-based marketing solutions and a ValueClick, Inc. (Nasdaq:VCLK) company, announced that Bealls Department Store and Brooks Brothers have exceeded their initial sales goals since signing on with Commission Junction's CJ Search(TM). The CJ Search solution is a managed search service that combines Commission Junction's expertise in maximizing the return on investment for online marketing campaigns with the search experience of one of the largest online publisher networks. Since joining the CJ Search service, both Bealls Department Store and Brooks Brothers have benefited from the comprehensive solution and increased their budgets for search marketing with Commission Junction.

Bealls Department Store signed on with CJ Search in Q1 2004 because of the ease of using a single-source managed service, the ability to run a mix of search programs, and to take advantage of the option of expanding into affiliate marketing with Commission Junction.

"We were doing search in-house, but recognized early on that we could benefit from Commission Junction's knowledge and expertise by using its CJ Search solution," said Laura Snow, senior eCommerce assistant at Bealls Department Stores. "Because we started with a limited marketing budget, we began with search, but with the success and the lessons learned from our search efforts, we look forward to expanding our relationship with Commission Junction."

A Commission Junction client since Q3 2003, Brooks Brothers signed on for both affiliate marketing and search services simultaneously in order to leverage the strengths of each program to make the other more effective.

"We were originally drawn to Commission Junction for their affiliate marketing prowess, but saw the potential to drive revenue by exploiting the synergies between the affiliate and search programs," said David Rogers, affiliate marketing specialist, E-Commerce at Brooks Brothers. "Strong results with CJ Search have allowed us to increase the breadth of our performance marketing programs. Based on the success of our paid inclusion program, it was a natural next step for us to expand our search marketing efforts by adding paid placement."

CJ Search delivers a managed search solution that focuses on best practices for paid placement, paid inclusion and organic search while leveraging the experience of pay-for-performance search publishers. Online retailers benefit from a customized program composed of a mix of search marketing techniques designed to quickly meet specific goals. CJ Search is part of Commission Junction's suite of performance-based online marketing solutions that includes offerings in affiliate marketing, program management, and search marketing.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

-- ValueClick Media (http://media.valueclick.com) provides a wide

range of online marketing solutions - including Web Marketing,

Email Marketing, Lead Generation Marketing, and Search

Marketing - to create awareness, build brands, deliver

targeted visitors, generate leads, drive sales, and grow

customer relationships.

-- Commission Junction (www.cj.com) provides advanced performance

marketing solutions that help marketers increase online leads

and sales. By facilitating strategic relationships between

advertisers and publishers, Commission Junction leverages its

proven expertise in affiliate marketing, optimized advertising

and search marketing to drive measurable results for its

clients.

-- Mediaplex (www.mediaplex.com) provides technology and services

that help advertisers, agencies and Web site publishers manage

their online advertising and permission-based email campaigns.

In addition, the AdWare subsidiary (www.adware.com) provides

software and services that help advertising agencies and other

companies operate their businesses more efficiently, through

effective agency management, media management, and content

management.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.