50 Most-Popular Destinations for Memorial Day 2004; Priceline Travel Survey Confirms Crowds Are Likely For May 29th World War II Memorial Dedication In Washington, DC

Business Wire, May 25, 2004

Business Editors/Travel Writers

NORWALK, Conn.--(BUSINESS WIRE)--May 25, 2004

Internet travel service priceline.com(R) (Nasdaq:PCLN) has released the results of its 2nd annual survey of the 50 most-popular destinations for Memorial Day. The survey is based on more than 30,000 actual hotel room booking requests made by priceline.com customers for the May 29-31 long weekend. Priceline.com sells hotel rooms, airline tickets, vacation packages, rental cars and cruises, often at significant discounts over other online travel services.

"We're seeing very traditional travel patterns for Memorial Day 2004 that are almost a mirror of a year ago, when gasoline was 25% cheaper," said Chris Soder, priceline.com's Executive Vice President, Lodging and Vacation Products. "People seem intent on not letting fuel costs get in the way of their Memorial Day celebrations." Mr. Soder also said that priceline.com still has plenty of money-saving travel deals available for last-minute bookings (for sample deals, see the end of this release or visit www.priceline.com).

For the second year in a row, the Las Vegas Strip area was the most requested Memorial Day destination. With the upcoming May 29th dedication of the new National World War II Memorial, Washington's White House/Downtown area was #2 on the list, up from #41 a year ago. In total, four Washington-area neighborhoods found their way on to the top 50 list (#2 White House/Downtown, ##35 Georgetown/Foggy Bottom, #40 Silver Spring and #49 Dupont Circle/Woodley Park).

Niagara Falls was back on the Memorial Day list for the 2nd straight year, with the U.S. side of the falls coming in at #11 and the Canadian side at #39. Beach areas were popular again, with spots like Virginia Beach, Myrtle Beach, Destin/Fort Walton, Key West, Hilton Head, San Diego, Santa Monica, San Juan, South Beach and Waikiki all making the top 50 list. Americans traveling internationally for Memorial Day mostly chose Canadian cities. Outside North America, London and Paris were the two international destinations to make the list. And, as expected, the Indianapolis Motor Speedway Area made its annual appearance on the Memorial Day list at #36.

Priceline.com's 50 Most-Popular Vacation Destinations for
Memorial Day are:

1   Las Vegas Strip Area
2   Washington's White House/Downtown Area
3   New York's Midtown West Area
4   New York's Upper Midtown/Central Park South Area
5   Chicago's North Michigan Avenue Area
6   New York's Upper West Side Area
7   Chicago's Loop/Grant Park Area
8   San Diego Coastal Area
9   Las Vegas' West of Strip Area
10  Miami's South Beach Area
11  Niagara Falls (U.S. side)
12  Downtown Boston/Charlestown Area
13  Montreal
14  New Orleans' French Quarter Area
15  Monterey/Pacific Grove Area
16  San Diego's Shelter Island/Point Loma Area
17  Orlando's Disney World Vicinity
18  Orlando's Universal Studios/Sea World Area
19  San Antonio's Downtown/River Walk Area
20  Baltimore's Inner Harbor Area
21  San Francisco's Union Square/Embarcadero Area
22  Waikiki South Area
23  Palm Springs' Rancho Mirage/Indian Wells Area
24  Downtown San Diego and Harbor Island Area
25  Downtown Seattle
26  Chicago's River North Area
27  New York's Midtown East Area
28  LA's Santa Monica and Marina del Rey Area
29  San Antonio West Area
30  Hilton Head Area
31  Virginia Beach Area
32  Downtown Toronto Area
33  Key West
34  Vancouver
35  Washington's Georgetown/Foggy Bottom Area
36  Indianapolis Speedway Area
37  San Francisco's Union Square West Area
38  Las Vegas' UNLV Area
39  Niagara Falls (Canadian side)
40  Silver Spring, MD
41  Paris' St. Germain/Latin Quarter Area
42  New York's Midtown South Area
43  Myrtle Beach Area
44  San Juan
45  Markham, Ontario
46  Charlotte's University Area
47  Boston's World Trade Center Area
48  London's Mayfair/Soho Area
49  Washington's Dupont Circle/Woodley Park Area
50  Destin/Ft. Walton Beach, FL Area

Priceline.com Travel Deals For Memorial Day

For full details, terms, conditions and availability, visit www.priceline.com.

Airline Tickets

Fares shown are for published-fare round-trip airline tickets, where travelers selected their specific airlines, flights and itineraries prior to purchase. Purchases were made on priceline.com for travel between May 26 and June 3, and include all taxes and fees. Future availability and pricing is subject to change.

-- Philadelphia-Palm Beach, $123.

-- Baltimore-Orlando, $135.

-- Chicago-Denver, $144.

-- Orlando-New York, $168.

-- New York-San Francisco, $224.

-- Miami-Las Vegas, $239.

-- Sacramento-New Orleans, $269.

Hotel Rooms

Hotel examples shown are for offers booked in May 2004. Hotel examples do not include taxes and fees. Future availability and pricing is subject to change.

-- Las Vegas. 2.5-star hotel from $50/night, 3-star from

$60/night.

-- New York City. 3-star hotel from $110/night, 4-star from

$120/night.

-- Miami. 3-star hotel from $50/night, 4-star from $58/night.

-- New Orleans. 3-star hotel from $50/night, 4-star from