Business Services Industry
myFICO.com Teams with Personal Finance Guru Suze Orman to Help Consumers Strengthen Their Credit
Business Wire, May 25, 2004
Business Editors
MINNEAPOLIS--(BUSINESS WIRE)--May 25, 2004
Suze Orman's FICO Kit simplifies improving credit and correcting
credit bureau errors, enabling consumers to save
thousands in future interest
myFICO.com, a division of Fair Isaac Corporation (NYSE:FIC), and personal finance expert and best-selling author Suze Orman have teamed up to produce a first-of-its-kind credit improvement service for consumers. "Suze Orman's FICO(R) Kit" provides personalized financial advice from Ms. Orman and Fair Isaac to help consumers enhance their credit and strengthen their financial future.
Suze Orman's FICO Kit brings together two powerhouses of personal finance education to simplify the process of managing credit. The easy-to-use kit facilitates better financial health by interactively walking consumers step-by-step through the process of improving their credit and correcting credit report errors.
"I'm very excited to be part of the FICO Kit," said Suze Orman. "FICO credit scores are one of the most important things consumers need to know about their financial health. The kit shows people exactly how important the FICO credit score is for bringing wealth into their homes - the higher the score, the lower their interest rates and the more cash they have to buy a house or car or pay down debts. By teaming with Fair Isaac - the authority on credit scoring - we hope to offer millions of people a richer future."
Suze Orman's FICO Kit offers consumers three unique innovations:
Software-assisted Credit Report Review. Ms. Orman guides consumers through an interactive review of their credit reports to spot any errors. This unique software automatically identifies potential problems and helps guide consumers through an analysis of each. If consumers conclude that their report has an error, the software walks them step-by-step through the dispute process and automatically generates a dispute letter that they can send to the appropriate credit bureau.
Three FICO Scores and Reports for Families. This is the first time that a FICO score-based service has served households instead of individual consumers. Suze Orman's FICO Kit enables the purchaser to receive three FICO Score Reports. These can be generated from the purchaser's own credit history, or the purchaser can allow up to three other people, such as a spouse or friend, to order the FICO Score Reports instead.
Personalized Action Plans. Purchasers also receive personalized action plans from Ms. Orman in three important areas - getting out of credit card debt, buying a home and buying a car. These interactive plans combine information provided by the consumer with current interest rates and the user's FICO score to provide timely customized advice.
Suze Orman's FICO Kit is available in two ways: on CD-ROM and through the Internet. The CD-ROM package includes personal access to a private label Web site. Online access is available through both www.myFICO.com and www.SuzeOrman.com. Both ways, customers receive virtual one-on-one coaching from Suze and access to three FICO Score Reports. Each FICO Score Report includes the user's FICO score, the underlying credit report, a personalized score analysis by Fair Isaac, and access to the FICO Score Simulator.
"myFICO's partnership with Suze Orman to produce Suze Orman's FICO Kit is a winning proposition for consumers," said Russ Mann, vice president of market management at myFICO. "Credit scores are an important, but sometimes complicated financial tool. Suze is nationally known for her ability to teach consumers how to understand complex ideas about money management. Her dynamic personality and positive, can-do financial messages match our goal of empowering all U.S. consumers."
About myFICO
The FICO credit score is used to make billions of credit decisions each year, including more than 75 percent of mortgage loan originations. In addition, more than 40 of the nation's 50 largest financial institutions rely on the FICO score to help them determine an individual's credit risk. Through the www.myFICO.com Web site, consumers use the company's FICO(R) scores, the standard measure of credit risk, to manage their financial health. The myFICO Web site offers informative, actionable credit information services that help people improve and protect their overall financial health. Through www.myFICO.com and its associates, over three million FICO score-based information products have been purchased to date.
About Fair Isaac
Fair Isaac Corporation (NYSE:FIC) is the preeminent provider of creative analytics that unlock value for people, businesses and industries. The company's predictive modeling, decision analysis, intelligence management, decision management systems and consulting services power billions of mission-critical customer decisions a year. Founded in 1956, Fair Isaac helps thousands of companies in more than 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses and enter new markets more profitably. Most leading banks and credit card issuers rely on Fair Isaac solutions, as do insurers, retailers, telecommunications providers, healthcare organizations and government agencies. Through the www.myFICO.com Web site, consumers use the company's FICO(R) scores, the standard measure of credit risk, to manage their financial health. For more information, visit www.fairisaac.com.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics


