SEDONA Corporation Releases Multi-Vertical CRM Solution; Intarsia Version 5.1 Includes New Features Such as Outlook Integration, Web Services Framework and Process Management

Business Wire, May 26, 2004

Business Editors/High-Tech Writers

KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--May 26, 2004

SEDONA(R) Corporation (OTCBB:SDNA) (www.sedonacorp.com), the leading provider of web-based Customer Relationship Management (CRM) solutions for small and mid-sized businesses, today announced Intarsia(R) version 5.1. Intarsia is the first vertical CRM application solution specifically designed and priced to meet the needs of small and mid-sized businesses (SMBs) with multiple lines-of-business across multiple vertical industries.

The multi-vertical capability available in Intarsia version 5.1 provides organizations that support multiple lines-of-business to have an accurate view of the overall relationships and interactions they have with their customers and prospects, all within a single system.

SEDONA President and CEO Marco Emrich commented, "We are seeing a significant trend across many different vertical markets where organizations are diversifying and expanding their portfolio of product offerings to allow them to acquire a greater share of their customers' overall business. As an example, in today's financial services market, it is becoming more prevalent for banks to sell insurance products and, conversely, for insurance companies to sell banking products."

Mr. Emrich continued, "Regardless of the size of an organization or the industry it serves, multi-vertical support has become a critical requirement for companies to manage the overall customer relationship. SEDONA has the only solution that is able to deliver comprehensive, multi-vertical CRM cost effectively to SMBs."

Intarsia version 5.1 is available for community and regional banks, credit unions and insurance companies and it is fully tailored to meet their unique processes, back-end system integration, and marketing analytics requirements. It also contains components that are unique to the business requirements of each of these markets, such as agency management for the insurance market. With Intarsia version 5.1, small and mid-sized companies can now deploy a multi-vertical, multi-currency, and multi-lingual CRM environment.

Alyssa Dver, SEDONA VP & CMO explained, "A multi-vertical CRM solution recognizes for example, that different industries and even lines of business within a single industry, calculate product and customer profitability uniquely. Therefore, when an overall customer relationship is reviewed, a multi-vertical CRM system will report a complete and highly accurate picture of that customer, the value of that customer to the business, their portfolio of current products owned, and the recommended products to sell them."

In addition to multi-vertical support, Intarsia's new Process Manager component enables organizations to define and manage all of the processes that are critical for the effective management of their customer relationships, such as referral management, lead management, sales force management, service request management, etc. A number of process templates are included in the standard Intarsia system to provide users with a starting point that will assist them in quickly implementing their own customized processes. The system provides a complete view of all processes (such as open issues, outstanding campaigns, etc.) that an individual customer is engaged. This capability is particularly valuable when servicing a customer or including that customer in additional marketing campaigns so that users can get a quick, overall picture of the specific customer relationship and its status.

Intarsia V5.1 also includes a number of key features that are important for SEDONA OEM and reseller partners:

-- A web services framework that allows Intarsia version 5.1 to

integrate and interoperate with other Java, Microsoft's .net

and Web Services-enabled back-end systems and/or applications.

Using this capability, Intarsia version 5.1 users can now

upload and synchronize, on an as-needed basis, selected

contact information and tasks between Microsoft's Outlook and

Intarsia version 5.1.

-- A fully extensible datamart that provides customers and

distribution partners with the ability to further customize

the information in real time.

-- Intarsia uses a new, template-driven user interface and a

number of additional features that make the branding and

customization of the application easier and faster.

-- Intarsia now supports user-based and role-based row-level

locking to provide an even more granular level of data access

control.

-- Intarsia's Report Manager was enhanced to make querying,

segmentation and reporting more streamlined. Reports can be

presented and posted to the Intarsia Portal or emailed in the

form of tables, charts, graphs or maps.

About SEDONA Corporation

SEDONA(R) Corporation (OTCBB:SDNA) is the leading technology and services provider that delivers Customer Relationship Management (CRM) solutions specifically tailored for small and mid-sized financial services businesses such as community banks, credit unions, insurance companies, and brokerage firms. Utilizing SEDONA's CRM solutions, financial services companies can effectively identify, acquire, foster, and retain loyal, profitable customers.