Golf Galaxy Teams up with GOLFONLINE to Create the Ultimate Online Pro Shop

Business Wire, May 26, 2004

Business Editors

NEW YORK--(BUSINESS WIRE)--May 26, 2004

New Partnership Benefits Golfers by Combining the Number One Online

Golf Destination with the Everything for the Game(Tm) Golf Retailer

GOLFONLINE.COM, from the editors of GOLF MAGAZINE(R), the number one web site for reaching golfers, and Golf Galaxy, the interactive golf superstore featuring Everything for the Game, today announced an exclusive online retail partnership that will result in the most comprehensive online pro shop available. The newly integrated online store launched Friday, marking the first-ever media partnership for Golf Galaxy.

"GOLFONLINE's partnership with Golf Galaxy not only underscores our commitment to delivering our readers the best on-line e-commerce experience, but it is also an example of our on-going efforts to form deeper relationships with the industry's most respected retailers," said Chris Wightman, publisher of GOLF MAGAZINE.

Using an integrated search component, the new co-branded pro shop will enable GOLFONLINE users to read extensive reviews of the latest equipment and then search for that equipment at golfgalaxy.com. By combining GOLF MAGAZINE's editorial knowledge with Golf Galaxy's resources and inventory, the pro shop will offer golfers a unique, convenient opportunity to further their own enjoyment of the game. The pro shop will be featured prominently on GOLFONLINE's home page on the "11th hole," within the popular Club Test editorial. In addition, home page buttons will feature seasonal and holiday promotions.

"We are excited to further our online presence and reach by entering into our first media partnership with one of the game's most respected brands," said Randy Zanatta, president and CEO of Golf Galaxy. "The combination of our unique and innovative retail concept with the vast reach of GOLFONLINE is the perfect example of an integrated and comprehensive partnership that will truly benefit the golf community."

Golf Galaxy, a privately held multi-channel retailer based in Minneapolis, owns and operates a growing chain of 29 golf specialty stores in 13 states and an innovative online store. The company's Everything for the Game(TM) merchandising strategy offers customers a comprehensive selection of competitively priced brand name golf equipment, accessories and apparel. In addition, Golf Galaxy prides itself on its extensive in-store services, including on-site club repair and club fitting, as well as golf instruction by on-staff certified PGA and LPGA professionals who use digital video swing-capture technology and the latest state-of-the-art ball launch monitor technology. Golfgalaxy.com replicates this retail store environment through comprehensive sight, sound and motion elements to provide an exciting and interactive online customer experience. For more information on Golf Galaxy, visit www.golfgalaxy.com.

GOLF MAGAZINE(R) reaches more golfers in more ways than any other golf media company. Its publishing, Internet and event assets have a combined audience of more than 9 million golfers. Each month, 5.9 million people read the magazine, more than any other golf publication. The magazine's Web site, GOLFONLINE.com(R) is ranked No. 1 for reaching golfers. GOLF MAGAZINE also publishes the official publications for the U.S. Open(R), PGA TOUR(R), Champions TOUR(R), the AT&T Pebble Beach National Pro-Am(TM), and the USGA. GOLF MAGAZINE is published by Time4 Media(R). Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX).