Unica Hosts Executive Customer Advisory Board; Marketing Thought Leaders Meet to Share Customer-Centric Marketing Best Practices and Shape Future Marketing Technology Direction

Business Wire, May 27, 2004

Business Editors

WALTHAM, Mass.--(BUSINESS WIRE)--May 27, 2004

Unica Corporation, a worldwide provider of award-winning Enterprise Marketing Management (EMM) solutions, announced that its bi-annual Executive Customer Advisory Board (CAB) meeting convened yesterday following its annual Marketing Innovation Summit held at the Westin Copley Place in Boston. Among the Unica customers who participated in this session were marketing executives from Intrawest, KeyBank, Toys "R" Us and Vodafone. Customer Advisory Board members are hand-selected by Unica and serve for a one-year term providing critical input about their current and future marketing objectives, overall business challenges, industry trends and technology needs.

"The Unica Executive Customer Advisory Board not only provides our customers with a great opportunity to share best practices and learn from other executives, but also gives them a strong voice in the direction of Affinium(TM), ensuring we continue to provide our customers with best-in-class marketing solutions that deliver business results," said Yuchun Lee, co-founder and CEO of Unica Corporation. "Our Advisory Board meetings gather some of the world's marketing elite across a wide spectrum of industries, enabling us to remain closely connected to our customers' business priorities, marketing challenges and strategic objectives. The input and ideas from these sessions have proven invaluable to evolving our product direction and services."

This session of the Unica Executive Customer Advisory Board focused on the topics of customer-centric marketing, marketing measurement and the implementation of right-time marketing strategies.

The Unica Executive Customer Advisory Board, now in its fourth year, has helped drive Affinium product enhancements, launch new services and establish special interest groups in support of specific customer objectives.

About Unica

Unica Corporation's enterprise marketing management software, Affinium, powers marketing innovation for more than 300 companies worldwide. With Affinium's resource management, campaign management and customer analysis software, leading companies deliver customer-focused marketing at lower cost, faster and with improved results. Affinium provides a complete platform to transform the entire marketing process - from budgeting and planning, to project management and workflow, to real-time execution, to closed-loop reporting - for brand, product, direct and event marketing. Customers include ABN AMRO, Bank of Montreal, Choice Hotels, Cintas, EDF, Lands' End, Medco Health Solutions, Nordstrom, Scotiabank, SNCF and Tribune. Unica delivers customer success through offices across the U.S., Europe, Asia and Australia and a network of world-class partners. For more information, call 781-839-8000 or visit www.unica.com.

Unica is registered in the U.S. Patent and Trademark Office. Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign Collaborate, Affinium Campaign eMessage, Affinium Campaign Interact, Affinium Campaign Optimize, Affinium Leads, Affinium Model, Affinium Plan, Affinium Mart, Universal Dynamic Interconnect, Interconnect Modules, Marketic, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.