NASCAR Designates Date to Honor Fans, Unite Community; ``NASCAR Day'' to Raise Awareness, Funds for Victory Junction Gang Camp

Business Wire, May 29, 2004

Sports Editors/Business Editors/Automotive Writers

CONCORD, N.C.--(BUSINESS WIRE)--May 29, 2004

Officials for the National Association for Stock Car Auto Racing (NASCAR) announced plans today for a new and exciting charity initiative, designating August 20, 2004 as the inaugural "NASCAR Day."

This one-day event is an opportunity for the nationwide NASCAR community to celebrate its enthusiasm for the sport while raising money for the Victory Junction Gang Camp, which is scheduled to open this summer.

On Friday, August 20, fans can show their NASCAR spirit by donating a minimum of $5 in exchange for the opportunity to wear their favorite NASCAR apparel to work. All participants will receive a commemorative lapel pin celebrating NASCAR Day. Proceeds will benefit the Victory Junction Gang Camp for kids, a Proud Charity of NASCAR established to provide fun and memorable camping experiences to chronically ill children. All fans and companies are welcome, and encouraged, to participate in this cause program.

"NASCAR Day is a way for fans and companies across the country to come together and visibly show support for the sport they love while raising money for a special cause," said George Pyne, NASCAR's chief operating officer. "NASCAR fans are passionate about the sport and for helping others. We are asking all of our sponsors, tracks, teams and fans - the entire community - to get behind this great initiative. If there's any group that has proven they can pull together to make a difference, it's the NASCAR community."

Already, NASCAR is seeking participation within the industry and is encouraging companies outside the industry to participate. To date, The Coca-Cola Company, Toyota, Goodyear, Best Western and Levi Strauss Signature (TM) have committed their support by allowing employees to wear NASCAR apparel on August 20th. Fans seeking information, or to sign up for NASCAR Day, should visit www.nascar.com/nascarday or call 1-866-305-4702. Corporations interested in implementing a company-wide NASCAR Day program can call 704-348-9640.

"There are no other fans like NASCAR fans," said Kyle Petty, driver of the No. 45 Georgia-Pacific Dodge. "Their dedication and enthusiasm for the sport is unrivaled. NASCAR Day is a great way to harness the energy of every single person, company and organization involved in the sport for a greater good. I'm looking forward to showing my NASCAR spirit on August 20."

NASCAR Day is organized through NASCAR Community Relations, which makes the most of the sport's combined strengths to help as many people as possible through charitable foundations. Together, the NASCAR community is using this unique and dedicated format to assist people everywhere.

Petty and his wife, Pattie, founded the Victory Junction Gang Camp, a Proud Charity of NASCAR, in honor of their late son, Adam. The only year-round multi-disease camp of its kind in the Carolinas and Virginia. Victory Junction will include more than 36 buildings on 65 acres donated by Petty's parents, Richard and Lynda Petty.

Like other camps under the umbrella of The Association of Hole in the Wall Gang Camps founded by actor Paul Newman, Victory Junction Gang Camp will be geared toward making every child's camp experience unforgettable and empowering. For more information, visit their site at www.victoryjunction.org.