ConAgra Foods' Jam-Packed Agenda Ensures There's `More in Store' for Attendees at Food Marketing Institute Show May 2-4

Business Wire, May 3, 2004

Business Editors

FMI Show 2004

CHICAGO--(BUSINESS WIRE)--May 3, 2004

New Products, Marketing Programs & Platforms Mark Company's

Biggest FMI Splash

ConAgra Foods, Inc. makes its significant presence felt at the 2004 Food Marketing Institute Show in Chicago, May 2-4, with the introduction of pioneering new products, marketing programs and platforms that signal there's "more in store" from one of the world's leading packaged foods companies. The show marks the first time that ConAgra Foods, which recently completed the divestiture of its agriculture and commodity-based businesses, will have a major presence at the FMI Show as a packaged foods company.

Focusing squarely on its branded-food business, ConAgra Foods is communicating its "More in Store" theme with three jam-packed days of FMI Show activities underscoring to customers and consumers the company's strategic focus on industry-leading initiatives, including a commitment to serving the individualized nutrition needs of consumers.

Each day during the FMI Show, ConAgra Foods will spotlight a specific initiative, including the:

-- Sunday, May 2, official announcement of Banquet Crock-Pot

Classics, complete, family-serve meals for the slow-cooker,

aimed at making the increasingly popular meal-preparation

method even more simple and satisfying. The new line of six

meals from Banquet, America's No. 1 frozen-food brand, contain

all of the high-quality ingredients needed for a slow-cooked

meal that looks and tastes homemade, but with minimal

preparation, including no cutting, chopping or recipe-hunting.

-- Monday, May 3, announcements of new sponsorship initiatives

that reflect ConAgra Foods' commitment to and focus on

reaching target consumers effectively. These announcements

include in-booth appearances by NASCAR champion Bobby Labonte

and top BMX professional Dave Mirra.

-- Tuesday, May 4, focus on healthy living that highlights

ConAgra Foods' commitment to meeting consumers' individualized

nutrition needs. The company is sponsoring the FMI Show's

first Healthy Living Pavilion and leading a panel discussion

that focuses on the special needs of individual consumer

segments.

ConAgra Foods is featuring and sampling a full range of products at the booth, including Fleischmann's newly reformulated trans fat-free soft spreads, PAM(R) for Grilling, Egg Beaters(R) Cheese & Chive, a new line of Healthy Choice(R) Deluxe Thin-Sliced lunchmeats, three new varieties of Van Camp's(R) Baked Beans, Slim Jim(R) products, Life Choice(R) and Golden Cuisine(R) meals, and much more.

"ConAgra Foods' presence at FMI reflects just how committed we are to becoming America's favorite food company," said Dennis F. O'Brien, president and COO of ConAgra Foods' Retail Products Company. "Our booth emphasizes the fact that there is more in store with ConAgra Foods, including new products to enhance the lives of consumers, new marketing programs, sponsorship initiatives and tools to build the profits of our retail partners. The FMI Show is a great opportunity to showcase our understanding of how to effectively reach consumers."

With dozens of popular household brands, ConAgra Foods spans many different lifestyles. From consumer brands such as Banquet(R), Butterball(R) and Hunt's(R) to the company's foodservice brands served at franchised restaurants, hotels, schools and other facilities, the company truly sets America's table at home and away.

The 2004 FMI Show, held in the McCormick Place Convention Center in downtown Chicago, is the premier show for supermarket retailers and wholesalers.

ConAgra Foods, Inc. (NYSE:CAG), based in Omaha, Neb., is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee, Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information, please visit us at www.conagrafoods.com.