Netscape Teams With Commission Junction for Performance-Based Online Marketing Effort in Support of the Netscape Internet Service

Business Wire, May 5, 2004

Business Editors/High-Tech Writers

DULLES, Va. & SANTA BARBARA, Calif.--(BUSINESS WIRE)--May 5, 2004

Netscape to Use Affiliate Marketing Program to Promote New

Low-Cost Internet Access Service

The Netscape(R) ISP, a low-cost Internet service offering consumers "Just the Net You Need" and a subsidiary of America Online, Inc., together with Commission Junction, a provider of advanced online performance-based marketing solutions, and a ValueClick, Inc. (Nasdaq:VCLK) company, announced the launch of an online affiliate marketing program with Commission Junction to promote the new Netscape Internet Service. The launch of Netscape's affiliate program has already attracted some of the top online marketing affiliates and is an important component of Netscape's online performance-based marketing efforts to promote its services and brand.

By choosing Commission Junction's CJ Vantage(TM) solution, Netscape is leveraging Commission Junction's extensive network of online publishers that make up one of the industry's largest affiliate communities to expand its brand reach to a broader audience and drive online registrations of its low-cost ISP. Netscape chose also to include CJ Associate(TM), an outsourced program management solution, to take advantage of Commission Junction's inside expertise. With both solutions, Commission Junction will maintain the lead-management channel, and will recruit, support, track, report, manage and pay publishers in the Netscape program on a performance-based fee model. Since the official launch of its affiliate program in February, Netscape has signed more than 1,300 publishers.

"Commission Junction's vast online affiliate marketing network is a natural vehicle to distribute the Netscape Internet Service software, an easy two-minute download, to consumers and supports our goal of making our new service the value leader among low-cost Internet services," said Joel Davidson, executive vice president of Web Access, America Online, Inc. "The program has already proven to be highly effective for acquiring new members."

"We're pleased to have Netscape join Commission Junction," said Jeff Pullen, general manager of Commission Junction. "The company's addition to our roster of brand-name advertisers confirms the effectiveness of performance-based marketing, and is yet another sign that our industry has arrived."

About Netscape

The Netscape Internet service is an affordably priced dial-up access service for consumers who want a reliable and low-cost way to get online. Available at www.getnetscape.com, the Netscape service offers a simple approach of "Just the Net You Need" with unlimited dial-up access and basic features including e-mail with spam filters, Internet search and daily news. An Internet technology pioneer and an America Online, Inc. brand, Netscape reflects a decade of expertise in developing interactive products and Internet technologies that have played a key role in shaping and influencing the direction of the online medium.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units:

-- ValueClick Media (http://media.valueclick.com) provides a wide

range of online marketing solutions -- including Web

Marketing, Email Marketing, Lead Generation Marketing and

Search Marketing -- to create awareness, build brands, deliver

targeted visitors, generate leads, drive sales, and grow

customer relationships.

-- Commission Junction (www.cj.com) provides advanced performance

marketing solutions that help marketers increase online leads

and sales. By facilitating strategic relationships between

advertisers and publishers, Commission Junction leverages its

proven expertise in affiliate marketing and search marketing

to drive measurable results for its clients.

-- Mediaplex (www.mediaplex.com) provides technology and services

that help advertisers, agencies and Web site publishers manage

their online advertising and permission-based email campaigns.

-- AdWare (www.adware.com) provides software and services that

help advertising agencies and other companies operate their

businesses more efficiently, through effective agency

management, media management, and content management.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.