Business Services Industry

Perry Ellis International Enters into License Agreement With PGA TOUR

Business Wire, May 6, 2004

Business Editors

MIAMI--(BUSINESS WIRE)--May 6, 2004

Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a multi-year license agreement to manufacture and distribute golf apparel domestically under the PGA TOUR(R) brand.

"We recognize Perry Ellis International as one of the leading apparel brand marketers in the United States," said Leo McCullagh, vice president marketing/retail licensing for PGA TOUR Inc. "The PGA TOUR(R) brand will complement Perry Ellis' current brand mix in a way that will allow us both to maximize our retail opportunities."

George Feldenkreis, Perry Ellis International chairman and CEO said: "The PGA TOUR(R) has extraordinary name recognition and we are excited to be part of this tradition that represents the best in the world of golf. By distributing the brand through national retail stores, we will be expanding the market for PGA TOUR(R) and broadening its base of fan support."

Perry Ellis International will launch the new PGA TOUR(R) line for the fall 2004 holiday season. The golf-inspired collection of apparel products will include pants, shirts and outerwear. PGA TOUR(R) joins the Perry Ellis International portfolio of golf brands that includes PING(R) Collection and Grand Slam(R).

About Perry Ellis International

Perry Ellis International Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances, including dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear to all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of highly recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), John Henry(R), Original Penguin(R), Grand Slam(R), Natural Issue(R), Penguin Sport(R), the Havanera Co.(TM), Axis(R), and Tricots St. Raphael(R). The company also licenses trademarks from third parties including Nike(R) and Tommy Hilfiger(R) for swimwear, and PING(R) and Ocean Pacific(R) for men's sportswear. Additional information on PEI is available at http://www.pery.com.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.

Approximately 110 events will be contested on the three Tours in 2004, for nearly $310 million in prize money. In addition to providing competitive opportunities for its membership, TOUR events also generate significant sums of money for charity. TOUR events have raised more than $820 million for charity since 1938, the first year such records were kept. The PGA TOUR's Web site address is http://www.pgatour.com.

Safe Harbor Statement

Forward-looking statements (statements which are not historical facts) in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The actual results of Perry Ellis could differ materially from those expressed or indicated by forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, general economic conditions, a significant decrease in business from or loss of any of Perry Ellis' major customers, the effectiveness of Perry Ellis' planned advertising, marketing and promotional campaigns, the ability of Perry Ellis to contain costs, Perry Ellis' future capital needs and ability to obtain financing, changes in fashion trends and consumer acceptance of both new designs and newly introduced products, ability to predict consumer preferences, anticipated trends and conditions in Perry Ellis' industry, including future consolidation, the seasonality of Perry Ellis' swimwear business, termination or non-renewal of any material license agreements to which Perry Ellis is a party, ability to integrate businesses, trademarks, trade names and licenses, including Salant, the level of consumer spending for apparel and other merchandise, exposure to foreign currency risk, possible disruption in commercial activities due to terrorist activity and armed conflict and other factors, including those set forth in Perry Ellis' filings with the Securities and Exchange Commission. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including those risks and uncertainties detailed in Perry Ellis' filings with the SEC. Any forward-looking statements speak only as of the day hereof and Perry Ellis disclaims any intent or obligation to update the same.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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