IDG's InfoWorld Outreaches to Three Technology Constituencies at NetWorld+Interop; Three Events Connect Senior IT Buyers, Technology Vendors, and Channel Partners

Business Wire, May 7, 2004

Business Editors/High-Tech Writers

NetWorld Interop 2004 Las Vegas

SAN FRANCISCO--(BUSINESS WIRE)--May 7, 2004

Today, InfoWorld announced its participation in three targeted events during next week's NetWorld Interop Conference and Exhibition in Las Vegas, Nev. Each event outreaches to a specific technology stakeholder group. These constituencies include Senior IT Buyers (InfoWorld's core audience), Technology Vendors (InfoWorld's primary advertisers), and Channel Partners (a primary component to connecting these buyers and vendors.)

These events include:

International Channel Exchange Reception (for U.S. Channel Partners)

Tuesday, May 11

The event will be held at the Las Vegas Convention Center in the Gigabit Lounge, Booth 1055, from 5:00 p.m. - 6:00 p.m. on Tuesday, May 11. The event provides an exclusive opportunity for U.S. VARs, solution providers, integrators, and business/technology consultants to meet face-to-face with international technology vendors looking for U.S. channel partners. Attendance is open to attendees with a NetWorld Interop "Channel" badge. As a media sponsor of this event, InfoWorld aims to facilitate opportunities for international companies to build their channel strategies and ultimately connect with InfoWorld's audience: senior technology buyers at end-user companies that need to "Get Technology Right."

InfoWorld.com's "Get Technology Right" Celebration (for Technology Vendors)

Tuesday, May 11

The party will be held at the Hard Rock Hotel poolside May 11, 7:00 p.m. - 9:00 p.m., and is an official InfoWorld event geared toward presenting the new advertising opportunities for IT media buyers within the re-launch of the InfoWorld.com Website. This invitation-only event is open to technology vendors, advertising agencies, and public relations partners. Recent additions to InfoWorld.com highlighted at the event include the InfoWorld TechIndex, RSS feeds, and lead generation through InfoWorld Special Reports. Highlighting the re-launch is InfoWorld's new Laser-Focused Ad Targeting, where advertisers can choose from a taxonomy of over 200 product categories when targeting their advertisements. Contact Kaila Bongiovanni, Marketing Manager, for more information at 415-978-3117 or via email at kaila@infoworld.com.

Interop After Dark: Security Lounge (for Senior IT Buyers)

Wednesday, May 12

This event will be held on May 12, by the Beach Nightclub 6:30 p.m. - 8:30 p.m., and is an N I event for attendees with a security theme. An "Interop After Dark" pass, available for purchase with MediaLive International, is required to attend the event.

"Senior IT buyers who buy technology products, vendors who make them, and channel partners who sell them are interrelated and ensure that enterprise solutions meet the needs of the organization and budget," said Paul Calento, InfoWorld's vice president of marketing. "InfoWorld connects these groups and facilitates the evaluation, selection, and ultimate purchase for enterprise-class technologies."

About InfoWorld Media Group

For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists -- those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com.

About NetWorld Interop

Part of the MediaLive International, Inc. family of global brands, NetWorld Interop is the leading destination for networking technology buyers and sellers. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique eNet and iLabs programs, NetWorld Interop provides the industry's only platform for collaboration, communication and commerce for the end-to-end network. NetWorld Interop Las Vegas 2004 will take place at the Las Vegas Convention Center, May 9-12, 2004. For more information about the event, please visit www.interop.com.