CAS Announces Alliance with SAS; Collaboration Will Drive Improved Trade Promotion Management in CPG Industry

Business Wire, Nov 1, 2004

ATLANTA -- CAS, the leader in Trade Promotions Management, Category Management, and Retail Execution solutions for the consumer packaged goods industry, today announced an alliance with SAS, the leader in business intelligence software. The alliance will provide an advanced solution for managing and predicting the effectiveness of trade promotion programs and spending in consumer packaged goods (CPG) companies.

"Many of our customers are running SAS solutions and we are delighted to be working with a market leader such as SAS," said Johannes Dorsch, chief operating officer of CAS. "The collaboration between SAS and CAS will integrate complementary technologies to address one of the most problematic business issues facing CPG companies -- optimizing the decision-making process in trade promotion management."

With SAS business intelligence and predictive analytics integrated into CAS's CPWerx, the capabilities for modeling, forecasting, prediction, data exploration/mining, and data reporting and distribution will be extended and enhanced. Additionally, SAS customers can leverage CAS's leading-edge enterprise sales and marketing solutions for the CPG industry. The SAS Intelligence Platform can serve as the enterprise analytics platform pulling data from multiple data sources for true real-time, enterprise performance metrics.

"Transactional CRM is beginning to lose its competitive advantage in CPG as adoption increases," noted Dale Hagemeyer, research director for Gartner Inc. "CPG companies must now raise the stakes with analytical capabilities that will provide deeper understanding and optimize their customer-facing activities. This will determine the winners going forward."

About CAS Systems

CAS Systems (CAS) is the leading, global provider of enterprise sales and marketing solutions for the CPG industry. With 20 years CPG-specific experience, CAS has deep expertise in Trade Promotions Management, Category Management, and Retail Execution, which has been applied to CPWerx(TM). Fully automating and integrating CPG best-practice processes, CPWerx supports the full spectrum of sales and marketing enterprise wide. CAS customers include leading CPG companies worldwide such as Campbell's Soup Company, Coty, Del Monte Foods, Kraft Foods, Heineken, Johnson & Johnson, Miller Brewing, and Minute Maid. CAS has offices throughout Europe, the United Kingdom and Singapore with its North American headquarters located in Atlanta, GA. URL: www.cas.com.

CAS and CPWerx are trademarks of CAS Systems of America. Other product or service names mentioned herein are the trademarks of their respective owners.