ACNielsen Announces Contract Renewal with Beiersdorf; Marketing Information Leader Remains Preferred Provider of Syndicated Sales Information and Consumer Insights

Business Wire, Nov 1, 2004

SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit of ACNielsen, a VNU business, announced today that Beiersdorf, Inc. has renewed its contract and will retain the marketing information leader as its preferred provider of syndicated sales information and consumer insights. Beiersdorf is a leading manufacturer of skin care and health care products, including brands such as NIVEA, NIVEA Visage, NIVEA for Men, Eucerin, Aquaphor, Curad, FUTURO, and Basis.

Beiersdorf Director of Customer Development Bill Maher said, "We are pleased with the quality of ACNielsen's information and its overall approach to client service. The team servicing us is efficient, responsive, and acts as a partner, helping us achieve our business objectives."

Tim Callahan, president, ACNielsen North America, said, "We are very pleased to have been selected once again as Beiersdorf's preferred supplier of sales information and consumer insights. Contract renewals are the ultimate acknowledgement that we are hitting our client satisfaction targets. This extension is a testament to the high levels of service and value our team is delivering to this important client."

Services utilized by Beiersdorf include the ACNielsen Scantrack(TM) retail measurement service for sales tracking across the grocery, drug and combined grocery/drug/mass merchandise channels; the ACNielsen Wal-Mart Channel Service for sales analysis within the nation's largest retailer; and Sales Management Planner, a Web-based sales information service designed specifically for field sales forces. For insights into its customers and prospects, Beiersdorf also uses several tools from Homescan(R), the consumer packaged goods industry's leading consumer panel.

ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news.>

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